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Taylor Swift’s 1989 Campaign is Marketing Perfection

in Marketing by Michelle Malina Leave a comment

Taylor Swift's 1989 Campaign is Marketing Perfection

Every two years, Taylor Swift releases a new album, and the world loses its mind. And it’s awesome, particularly from a marketing standpoint.

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Hootsuite Certification Study Guide

in Inbound by Michelle Malina Leave a comment

Hootsuite Certification Study Guide

 

As mentioned in part one of our study guide series, industry certifications require a significant time commitment. If you’re eager to dive head first into a pile of certificates, but don’t have too many hours to spare, I would suggest starting with the Hootsuite Certification.

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#MarketingCrushMonday: Coca-Cola

in Marketing by Michelle Malina Leave a comment

Marketing Crush Monday: Coca-Cola

Show of hands, who here drove out to the nearest store and spent an embarrassingly long amount of time wading down aisle after aisle scouring the shelves for a Coke with their name on it? I know I did.

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Are You Ready for Some Football (Content Marketing Campaigns)?

in Marketing by Michelle Malina Leave a comment

Are You Ready for Some Football (Content Marketing Campaigns)?

Yup, it’s that time of year again – football season. Players have been preparing for months, and so have the brands that support the National Football League. Content marketing campaigns ranging from social media to mobile to video have been more prominent than Johnny Manziel’s, er, memorable exhibition game with the Cleveland Browns last month. Get pumped up for NFL Kickoff tonight with these three campaigns.

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3 Tips for Marketing to Millennials

in Marketing by Michelle Malina Leave a comment

3 Tips for Marketing to Millennials

With social media channels and mobile communications, today’s millennials prefer to create their own experience. Millennials are at that age; they’re graduating college, entering the work force, and most importantly, spending their disposable income.

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#ThrowbackThursday: Social Media Marketing Lessons from Queen’s Top Hits

in Social Media by Michelle Malina Leave a comment

Social Media Marketing Lessons from Queen

Queen rocked the ‘70s and ‘80s with their innovative lyrics, exciting stage presence, and consistency to create hit after hit. So what can one of the most influential and successful rock bands of all time teach us about social media? It’s all in the lyrics.

Here are six of the best social media marketing tips from Queen’s top hits.

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How Does FOMO Culture Impact Marketing?

in Marketing by Katie Coleman Leave a comment

FOMO Marketing

Sometimes you just need a quiet evening at home with a good movie and some ice cream. But those plans for a simple evening can quickly turn into anxiety the moment you check social media and see all of the exciting things your friends are doing.

If this happens, you might be experiencing “FOMO”, or “Fear of Missing Out.” This is an affliction where you feel as though their friends or peers are doing something or in possession of something better than you.

This isn’t really a new problem in our culture, but has been amplified thanks to all of the technology and social media now available to us. It’s easier than ever to be connected with the world and stay up-to-date on the latest news and trends, or, in this case, easier to see what you’re missing out on.

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Struggling to Keep Up with Social? Try These Tools

in Social Media by Michelle Malina 1 Comment

Struggling to Keep Up with Social?

Facebook, Twitter, Instagram, Pinterest, Tumblr, StumbleUpon – the list goes on and on. All these platforms are full of user-generated content that you can use to help market your business to your desired audience. The problem is, the bigger social media gets, the harder it is to manage. Luckily, there are some great tools to make social media a breeze.

Here are a few tools that I found useful:

RebelMouse
This online tool combines your social media streams and turns them into a user-friendly grid and never-ending page. RebelMouse allows you to connect social media platforms such as Facebook, Twitter, Instagram, Pinterest, and Tumblr and view all accounts at once to minimize the time spent searching through feeds while maximizing your possibilities to see great content.

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“Mean Girls” and Marketing

in Marketing by Michelle Malina 1 Comment

Who doesn’t love “Mean Girls?” It’s hard to believe the movie’s been out for 10 years! Naturally, I rewatched it to celebrate and found some interesting parallels between the film and marketing. Here are six lessons I learned from The Plastics that can help improve your content marketing and social media marketing programs.

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The New Faces of Social Media

in Social Media by Michelle Malina 2 Comments

It’s no surprise that new social media sites are constantly competing for consumers’ affection. This explains why an increasing number of young social platforms are abandoning the common practice of attracting the masses and instead opting for a smaller, more select group of users.

This shift to niche social media sites is just one of the changes taking place on the web. Another is a growth in mobile- and location-based platforms. We’ll talk more about this in an upcoming blog post, but right now we want to share some of the new faces of social media every Bikini Marketer should know about.

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