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Social Media Marketing Lessons from Katy Perry

in Social Media by Michelle Malina Leave a comment

Social Media Marketing Lessons from Katy Perry

With 57,716,969 followers and counting, Katy Perry is taking the Twittersphere by storm. Although Justin Bieber held the title for some time, Katy’s loyal fan base of “Katy Cats” has made her the most followed user on Twitter. In an interview with Ellen DeGeneres late last year, Katy shed some light on her infamous social media habits.

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#MarketingCrushMonday: Kate Spade

in Marketing by Michelle Malina Leave a comment

#MarketingCrushMonday: kate spade new york

“she is quick and curious and playful and strong. she is a voracious reader and a fantastic dancer. she saves old snapshots, but always loses her umbrella. her emails pile up, but she never forgets to call her grandmother. she has $7 in change at the bottom of her handbag.”

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What’s Better, Email or Social Media?

in Social Media by Michelle Malina Leave a comment

What's Better, Email or Social Media

Much like the egg-chicken debate, marketers can argue until they’re blue in the face about whether email marketing or social media marketing is more effective for brands. Each certainly has a long list of benefits.

Social is the hot new tool, and the abundance of new platforms means marketers are constantly coming up with new ways to reach their followers on these sites. Email, on the other hand, dates back to the 1960s, giving it the confidence that comes with an established practice. So, which is better for your business?

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How to Market Your Brand Like a Kardashian

in Marketing by Michelle Malina Leave a comment

How to Market Your Brand Like a Kardashian

The ninth season of E!’s “Keeping Up With the Kardashians” starts Sunday night and the previews promise a krazy season (See what I did there? I’m feeling more like a Kardashian already!)

Bikini Marketers should be getting their Kardashian on too, but not for the reasons you might think. Marketers can learn quite a few lessons from Kourtney, Kim and Khloe, but they have nothing to do with wearing on-trend outfits or perfecting the art of contouring.

Here are six marketing tips learned from the Kardashians.

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