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You Wanna Social Media Strategy like Britney Spears? You Better Work

in Social Media by Michelle Malina Leave a comment

Britney Spears social media

Oops… she did it again! Since 1998, Britney Spears has been taking the music industry by storm. From countless hit records to an undeniable comeback, she has made it clear that there’s nothing she can’t handle.

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Social Media Marketing Lessons from Katy Perry

in Social Media by Michelle Malina Leave a comment

Social Media Marketing Lessons from Katy Perry

With 57,716,969 followers and counting, Katy Perry is taking the Twittersphere by storm. Although Justin Bieber held the title for some time, Katy’s loyal fan base of “Katy Cats” has made her the most followed user on Twitter. In an interview with Ellen DeGeneres late last year, Katy shed some light on her infamous social media habits.

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Keeping Up with Social Media Platforms

in Social Media by Michelle Malina Leave a comment

Keeping Up

Trying to decide which social media platforms can help your business reach the most success can be stressful. Unless you have an unlimited amount of time and money, it’s imperative to understand which platforms will give you the best return on your investment. Unfortunately, it can be quite time-consuming to figure this out, let alone start building a social media presence on these platforms!

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Why Pretty Little Liars is #KillinIt on Social Media

in Social Media by Michelle Malina Leave a comment

Why Pretty Little Liars is #KillinIt on Social Media

Happy PLL Summer Finale Day, my fellow Liars! Tonight is the night we’ve all been waiting so anxiously for. According to the show’s official Facebook page, tonight’s summer finale has been dubbed the “fAtale finale.” This has left everyone wondering, who will face his or her final hours in Rosewood? Is Alison ‘A’? We have so many questions, and so little time! Although we probably won’t get all of the answers we’re looking for, Pretty Little Liars has yet to produce a disappointing season finale.

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#MarketingCrushMonday: Oreo

in Marketing Crush Monday by Michelle Malina Leave a comment

Marketing Crush Monday- Oreo

Oreos. Those delicious little cream filled drops of heaven have conquered our hearts, and our stomachs, for more than a century. But what is it that makes the brand such a slam-dunk? It’s not like they just get by on their taste alone. No, it’s the faces behind these delicious chocolate wafers that make the brand so successful.

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Hashtags for the Dazed and Confused

in Social Media by Michelle Malina 1 Comment

#Hashtagging for the Dazed and Confused

Alright, alright, alright let’s talk hashtags.

A few days ago my parents came to me with a question they thought only a young marketer was befit to answer: What is a hashtag? (Or as my father called it, that pound sign thing.) So I explained it to them, and after a long question and answer session we were finally all on the same page.

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The Downlow on SoLoMo

in Marketing by Michelle Malina Leave a comment

SoLoMo might sound like another easily-forgotten, over-hyped word mashup, but that couldn’t be further from the truth. There are several factors that are setting up Social, Local, Mobile marketing to be one of the biggest marketing trends of the decade. Here’s why.

 

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5 Tips for Hiring Your Best In-House Marketer

in Marketing by Jordan Danger Leave a comment

Tips for Hiring an In-House Marketer

Every company wants to have a great in-house marketer, whether your focus is solely on social media marketing or a mix of other marketing tools. Here are five things a lot of companies mess up or miss.

Don’t Overreach

Often, companies send out job postings that are basically asking for a marketing Renaissance Man. If your posting asks for coding skills, graphic design prowess, content development expertise, traditional marketing and public relations talent, AND community management experience…there’s a very real possibility that you’re going to end up disappointed.

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Convince Your Boss Social Media is Here to Stay

in Managing Up by Michelle Malina Leave a comment

Convince Your Boss Social Media is Here to Stay

As Alan Garner from “The Hangover” put so eloquently, sometimes we tend to think of ourselves as a one-man wolf pack.

This can be especially true if your boss is doubtful about the upside of social media marketing. I’m sure that can get pretty lonely. Fortunately, you know that social media isn’t a waste of time – in fact, it’s one of the most important aspects of a strong content marketing strategy. All you have to do is make your boss realize this. Debunk the four most common social media myths and, before you know it, you’ll have your boss begging to join your social media wolf pack.

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Marketing on the New Faces of Social Media

in Social Media by Michelle Malina Leave a comment

Hi everyone, welcome to our very first Bikini Marketing video! Today I’m talking a little bit about marketing on new social media sites. Our March infographic listed five of the newest social sites that are expected to make waves in the industry and one of you made a really good comment as to how marketers can adapt to these sites. I love getting feedback and thought it was a great suggestion, so I went more into detail about different ways marketers can integrate these new social platforms into their strategies. Enjoy!

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