marketing

Home » marketing

5 Reasons Why Social Advertising Isn’t So Scary

in Social Media by Michelle Malina Leave a comment

5 Reasons Why Social Advertising Isn’t So Scary

Happy Halloween! When it comes to spending your marketing budget, it’s important to allot a good portion of that money to social media advertising. Almost anyone can draft a tweet, but trying to take a social media plan one step further gives some people the heebie-jeebies. You shouldn’t let social advertising scare you away! In the end, you’ll get plenty of bang for your buck.

Read more

Share Button

Taylor Swift’s 1989 Campaign is Marketing Perfection

in Marketing by Michelle Malina Leave a comment

Taylor Swift's 1989 Campaign is Marketing Perfection

Every two years, Taylor Swift releases a new album, and the world loses its mind. And it’s awesome, particularly from a marketing standpoint.

Read more

Share Button

#MarketingCrushMonday: Coca-Cola

in Marketing by Michelle Malina Leave a comment

Marketing Crush Monday: Coca-Cola

Show of hands, who here drove out to the nearest store and spent an embarrassingly long amount of time wading down aisle after aisle scouring the shelves for a Coke with their name on it? I know I did.

Read more

Share Button

When It Comes Internet Haters, Taylor Swift Teaches Marketers to “Shake it Off”

in Marketing by Michelle Malina Leave a comment

When It Comes Internet Haters, Taylor Swift Teaches Marketers to “Shake it Off”

If you own a radio, television, computer, or are breathing, you have no doubt heard Taylor Swift’s new song “Shake It Off” which seems to have taken over the media the past few weeks. If you aren’t familiar with it, the tune is all about taking the negative things people say and shaking them off. After the 37th consecutive time listening to my newest car jam, I started thinking how Taylor’s advice can really apply to anything, including marketing. Not only is her single extremely catchy, not to mention easy to bust a move to, it also offers great advice to anyone dealing with the responsibility of handling a company’s online feedback.

Read more

Share Button

Follow the Yellow Brick Road to Marketing Success

in Marketing by Michelle Malina Leave a comment

Follow the Yellow Brick Road to Marketing Success

The Wizard of Oz is an American classic that has continued to capture audiences from decade to decade with its unforgettable anthems and timeless life lessons. So as you follow the yellow brick road down memory lane, make sure to incorporate what you’ve learned from Dorothy and the rest of the gang into your daily marketing routine as well.

Read more

Share Button

Female Marketers are Poised for Success

in Managing Up by Michelle Malina Leave a comment

female marketers poised for success

I recently wrote a series about the shocking lack of women in leadership positions in the PR and marketing world, and I read an article the other day that illustrated this point perfectly.

Read more

Share Button

#ThrowbackThursday: Social Media Marketing Lessons from Queen’s Top Hits

in Social Media by Michelle Malina Leave a comment

Social Media Marketing Lessons from Queen

Queen rocked the ‘70s and ‘80s with their innovative lyrics, exciting stage presence, and consistency to create hit after hit. So what can one of the most influential and successful rock bands of all time teach us about social media? It’s all in the lyrics.

Here are six of the best social media marketing tips from Queen’s top hits.

Read more

Share Button

Where My Girls At: Stats You Can’t Ignore

in Managing Up by Michelle Malina Leave a comment

As a continuation of our Where My Girls At? series, I’ve compiled some of the most intriguing statistics about female marketers in the work place. Check it out and, if you haven’t already, catch up on the series before Thursday’s new post.

Read more

Share Button

How Does FOMO Culture Impact Marketing?

in Marketing by Katie Coleman Leave a comment

FOMO Marketing

Sometimes you just need a quiet evening at home with a good movie and some ice cream. But those plans for a simple evening can quickly turn into anxiety the moment you check social media and see all of the exciting things your friends are doing.

If this happens, you might be experiencing “FOMO”, or “Fear of Missing Out.” This is an affliction where you feel as though their friends or peers are doing something or in possession of something better than you.

This isn’t really a new problem in our culture, but has been amplified thanks to all of the technology and social media now available to us. It’s easier than ever to be connected with the world and stay up-to-date on the latest news and trends, or, in this case, easier to see what you’re missing out on.

Read more

Share Button

Struggling to Keep Up with Social? Try These Tools

in Social Media by Michelle Malina 1 Comment

Struggling to Keep Up with Social?

Facebook, Twitter, Instagram, Pinterest, Tumblr, StumbleUpon – the list goes on and on. All these platforms are full of user-generated content that you can use to help market your business to your desired audience. The problem is, the bigger social media gets, the harder it is to manage. Luckily, there are some great tools to make social media a breeze.

Here are a few tools that I found useful:

RebelMouse
This online tool combines your social media streams and turns them into a user-friendly grid and never-ending page. RebelMouse allows you to connect social media platforms such as Facebook, Twitter, Instagram, Pinterest, and Tumblr and view all accounts at once to minimize the time spent searching through feeds while maximizing your possibilities to see great content.

Read more

Share Button
Page 1 of 212