- Ali, Ninja (seriously, my husband and some friends do call me this…usually right before they throw something at me)
It’s June, which means people are scrambling to get themselves ready for summer and swimsuits. Those New Years’ resolutions didn’t quite make it past January, and we’ve all found ourselves in that same vicious cycle. If only we would remember to actually maintain those goals throughout the year, we wouldn’t find ourselves scrambling like this.
Just like getting rid of that extra winter weight, it’s possible your company that once had well-intentioned goals is falling into a rut of flabby content. So, how can you get rid of that for good? It’s all about discipline and planning. The best content marketing strategy is all about having a plan, sticking to it and remembering that you’re in it for the long haul.
Building a strong social and blog following is great, but the true challenge of marketing is Conversion Rate Optimization, or CRO. This consists of all the little things you do to convince people to download an ebook, sign up for emails or request information about your products – landing pages, CTAs, email newsletters, SEO, PPC…the list goes on and on.
If you don’t already have a CRO strategy in place, it’s time to get started. The key, of course, is doing it right. Check out my video to learn how to implement CRO into your content marketing strategy.
If she’s not already, Stephanie Tilton is about to become your content marketing idol. She’s been in the B2B marketing industry for more than 20 years and owns a marketing consulting company, Ten Ton Marketing. Stephanie is one of the six “Savvy Sisters” behind the savvyb2bmarketing blog and her work has been featured by dozens of marketing organizations, including the American Marketing Association and the Content Marketing Institute. And then there’s the work she does for her clients, which includes heavy hitters such as Akamai Technologies, LinkedIn and Marketo.
Somehow in between all of her work she found time to have an email interview with me about the state of marketing. Check it out and be sure to share your thoughts!
Blogging takes work. In order to find the time needed to write, you might need to re-commit yourself to your blog and create a plan of action, particularly if your company blog is just one of many job responsibilities. Here are five tips to help you avoid putting your blog on the back burner or constantly feeling like you’re playing catch up.