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Get to Know: Alicia

in Bikini Marketing by Michelle Malina Leave a comment

Get to Know- Alicia

Nicknames

  • Ali, Ninja (seriously, my husband and some friends do call me this…usually right before they throw something at me)

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Get Rid of Flabby Content Once and For All

in Content by Katie Coleman Leave a comment

Get rid of flabby content once and for all

It’s June, which means people are scrambling to get themselves ready for summer and swimsuits. Those New Years’ resolutions didn’t quite make it past January, and we’ve all found ourselves in that same vicious cycle. If only we would remember to actually maintain those goals throughout the year, we wouldn’t find ourselves scrambling like this.

Just like getting rid of that extra winter weight, it’s possible your company that once had well-intentioned goals is falling into a rut of flabby content. So, how can you get rid of that for good? It’s all about discipline and planning. The best content marketing strategy is all about having a plan, sticking to it and remembering that you’re in it for the long haul.

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LinkedIn: How to Rule the Content Marketing World

in Social Media by Alicia Lawrence Leave a comment

LinkedIn Content Marketing

It’s more important than ever to be professionally present on the web. Since 2003, LinkedIn has allowed users to do just that: post professional experience and achievements online. The site has grown into a virtual Rolodex, the turn-to source for job seekers and networkers.

Now, the site offers users even more than before. Last February, LinkedIn unleashed a Publishing Platform feature that had been previously reserved for LinkedIn Influencers like Bill Gates and President Barack Obama. The public can now utilize this aspect of the site, allowing users to post their very own content.

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5 Tips for Hiring Your Best In-House Marketer

in Marketing by Jordan Danger Leave a comment

Tips for Hiring an In-House Marketer

Every company wants to have a great in-house marketer, whether your focus is solely on social media marketing or a mix of other marketing tools. Here are five things a lot of companies mess up or miss.

Don’t Overreach

Often, companies send out job postings that are basically asking for a marketing Renaissance Man. If your posting asks for coding skills, graphic design prowess, content development expertise, traditional marketing and public relations talent, AND community management experience…there’s a very real possibility that you’re going to end up disappointed.

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The Beginner’s Guide to CRO

in Inbound by Michelle Malina Leave a comment

Building a strong social and blog following is great, but the true challenge of marketing is Conversion Rate Optimization, or CRO. This consists of all the little things you do to convince people to download an ebook, sign up for emails or request information about your products – landing pages, CTAs, email newsletters, SEO, PPC…the list goes on and on.

If you don’t already have a CRO strategy in place, it’s time to get started. The key, of course, is doing it right. Check out my video to learn how to implement CRO into your content marketing strategy.

 

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Marketing on the New Faces of Social Media

in Social Media by Michelle Malina Leave a comment

Hi everyone, welcome to our very first Bikini Marketing video! Today I’m talking a little bit about marketing on new social media sites. Our March infographic listed five of the newest social sites that are expected to make waves in the industry and one of you made a really good comment as to how marketers can adapt to these sites. I love getting feedback and thought it was a great suggestion, so I went more into detail about different ways marketers can integrate these new social platforms into their strategies. Enjoy!

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A One-on-One with Stephanie Tilton

in Marketing by Michelle Malina Leave a comment

A One-on-One with Stephanie TiltonIf she’s not already, Stephanie Tilton is about to become your content marketing idol. She’s been in the B2B marketing industry for more than 20 years and owns a marketing consulting company, Ten Ton Marketing. Stephanie is one of the six “Savvy Sisters” behind the savvyb2bmarketing blog and her work has been featured by dozens of marketing organizations, including the American Marketing Association and the Content Marketing Institute. And then there’s the work she does for her clients, which includes heavy hitters such as Akamai Technologies, LinkedIn and Marketo.

Somehow in between all of her work she found time to have an email interview with me about the state of marketing. Check it out and be sure to share your thoughts!

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5 Easy Ways to Keep Up Your Company Blog

in Content by Alicia Lawrence Leave a comment

5 Easy Ways to Keep Up with Your Company Blog

Blogging takes work. In order to find the time needed to write, you might need to re-commit yourself to your blog and create a plan of action, particularly if your company blog is just one of many job responsibilities. Here are five tips to help you avoid putting your blog on the back burner or constantly feeling like you’re playing catch up.

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Managing Up for the Modern Marketer: Advice from the Pros (Part 2)

in Managing Up by Michelle Malina Leave a comment

Gini 1This is the second post in a two-part series on managing up for the modern marketer. (If you haven’t already read our interview with Tinu Abayomi-Paul, you can check it out here.) Today, Gini Dietrich has some advice for young marketers struggling to convince their bosses that content marketing is more than just a fad.

Gini is the founder and CEO of Arment Dietrich and the brains behind Spin Sucks Pro and its related blog, Spin Sucks. Gini has spoken at more than 100 conferences and workshops and has authored two books on PR and marketing. You can find out more about her here.

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5 Companies That Are Content Marketing Rock Stars

in Content by Alicia Lawrence Leave a comment

5 companies that are content marketing rockstars

Content marketing is essential for success, especially online. Brands that are able to create content that is relevant, entertaining and interesting for their target demographic are able to connect with and engage with that market in ways that lead to a long and loving relationship.

Need some inspiration? Check out these five companies.

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