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Get to Know: Alicia

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Get to Know- Alicia

Nicknames

  • Ali, Ninja (seriously, my husband and some friends do call me this…usually right before they throw something at me)

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Get to Know: Taylon

in Bikini Marketing by Michelle Malina Leave a comment

Get to Know- Taylon

Hi all, and welcome to our second “Get to Know” post. Today is all about yours truly – hope you enjoy!

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Get to Know Michelle

in Bikini Marketing by Michelle Malina Leave a comment

Get to Know Michelle

I am VERY excited to kick off this first post in a monthly series we’re starting to help you, our oh-so-awesome readers, get to know the Bikini Marketing contributors a little better! Today’s post is all about Michelle Malina, who’s a Certified Inbound Marketer at Idea Grove.

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How Guest Blogging Is Just Like Making a New Friend

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How Guest Blogging is Just Like Making a New Best Friend

I’m going to go out on a limb and say guest blogging is the best thing since sunless tanner. We’ve got our own fabulous guest blogger, and I don’t know what I would do without her monthly posts. (You guys seem to like her too, her posts are some of your favorites!)

Whether you’re looking for a guest blogger for your content marketing website or hoping to write for a blog you follow, guest posts are great for everyone involved. Just think of it like making a new friend. You want to find someone reliable who shares your interests and communicates well. Read more

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What Content Marketers Can Learn from the Obamacare Website Snafu

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What Content Marketers Can Learn from the Obamacare Website Snafu

I don’t know about you, but I’m getting pretty fed up with this game of political Ping-Pong about the less-than-stellar opening of healthcare.gov, the online marketplace for the Affordable Care Act.

Fortunately for Bikini Marketers, there’s at least one good thing coming out of the debacle known as the online health insurance marketplace: you now know how NOT to launch a website.

Read on for the unintentional lessons provided by the healthcare.gov snafu.
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15 Ways to Repurpose Blogs, Bikini Marketing Style

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15 Ways to Repurpose Blogs, Bikini Marketing Style

You know that feeling of “If I have to look at one more word on this computer screen I’m going lock myself in the storage closet and never come out”?

I get that feeling sometimes. It’s not fun.

Sometimes it’s because the glare of fluorescent lights is just too much (and my optometrist would agree.) Usually, though, it’s because I just can’t think of any compelling blog ideas.
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3 Must-Follow Steps to Build a Fabulous Infographic

in Content by Michelle Malina 2 Comments

I don’t know about you, but I can literally spend hours on Pinterest scrolling through infographics. What, I can learn about the history of mobile marketing without having to read a 1,000 word blog post? Count me in!

Needless to say, I’m a huge advocate for using infographics in your content marketing strategy. Don’t think they are reserved for marketing agencies or graphic designers. Anyone can create a compelling infographic, you just have to follow a few simple steps.

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When it Comes to Content, Do You Know What Your Followers Want?

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When it Comes to Content, Do You Know What Your Followers Want?

Knowing what people want is a fine art, and one usually reserved for moms who can differentiate between an “I’m hurt” cry and an “I’m crying to get attention” cry. For Bikini Marketers, however, it’s a necessary talent.
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Buddha Branding and the Bikini Marketing Principle

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Buddha Branding and the Bikini Marketing Principle

Have you ever noticed what happens when you put your intentions, ideas and thoughts out to the universe and show the world, without fear, who you really are? Synchronicity!

Apply what I am about to share with you to your business and observe how you will divinely attract what your business needs to prosper.

The Law of Attraction and Bikini Marketing

The Law Of Attraction says, “like attracts like.” So I challenge you to think about building your business and attracting your audience with that idea in mind.

Only when you are authentic in your business initiatives are you able to attract those who are seeking you.
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Will You Be Killed by the Kindness of Your Competitors?

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Will You Be Killed By the Kindness of Your Competitors?

“Killing with kindness” means to overwhelm or harm someone with over-the-top benevolence. If you’re depressed because your diet plan isn’t working and your mom responds by baking you a daily batch of cookies to cheer you up, she’s killing you with kindness.

Killing with kindness is also how content marketers vanquish their competitors in the marketplace.

One of the reasons many traditional marketers have opposed content marketing online is that they fear “giving away” valuable information to their competitors — or even sharing “too much” information with their customers and prospects.

That’s an outmoded way of thinking.
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