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How to Run an Email Nurture Campaign

in Inbound by Michelle Malina Leave a comment

How to Run an Email Nurture Campaign

Running a nurture campaign is a lot like being a personal shopper – it’s true! Both require thought, patience, and persistence in order to get the desired result. For the shopper, that’s finding clothes for your clients that make them feel confident and beautiful. For the digital marketer, that’s engaging with your prospects and developing those relationships into leads.

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#MarketingCrushMonday: Coca-Cola

in Marketing by Michelle Malina Leave a comment

Marketing Crush Monday: Coca-Cola

Show of hands, who here drove out to the nearest store and spent an embarrassingly long amount of time wading down aisle after aisle scouring the shelves for a Coke with their name on it? I know I did.

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When It Comes Internet Haters, Taylor Swift Teaches Marketers to “Shake it Off”

in Marketing by Michelle Malina Leave a comment

When It Comes Internet Haters, Taylor Swift Teaches Marketers to “Shake it Off”

If you own a radio, television, computer, or are breathing, you have no doubt heard Taylor Swift’s new song “Shake It Off” which seems to have taken over the media the past few weeks. If you aren’t familiar with it, the tune is all about taking the negative things people say and shaking them off. After the 37th consecutive time listening to my newest car jam, I started thinking how Taylor’s advice can really apply to anything, including marketing. Not only is her single extremely catchy, not to mention easy to bust a move to, it also offers great advice to anyone dealing with the responsibility of handling a company’s online feedback.

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Female Marketers to Follow on Twitter

in Social Media by Michelle Malina Leave a comment

From running their own companies to authoring books, these are 10 women you definitely want to follow on Twitter.

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7 Tricks of the Trade to Edit Your Content like a Pro

in Content by Alicia Lawrence Leave a comment

7 Tricks of the Trade to Edit Your Content like a Pro

Poorly written content is the worst thing that can happen to your content strategy. It’s usually the first impression people have of your business, so it has to be better than “good enough” if it’s going to bring them back. That’s why it pays to take care of these seven editing tasks before hitting Publish.

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Get to Know: Taylon

in Bikini Marketing by Michelle Malina Leave a comment

Get to Know- Taylon

Hi all, and welcome to our second “Get to Know” post. Today is all about yours truly – hope you enjoy!

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#MarketingCrushMonday: Michael Kors

in Marketing Crush Monday by Michelle Malina Leave a comment

#MarketingCrushMonday- Michael Kors

 

Five years ago, you might have been more familiar with Michael Kors for his role as a judge on Project Runway than for his luxury fashion brand. Today, however, nearly 90 percent of Americans are familiar with the Kors brand, mostly thanks to its wildly successful social media presence.

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#TBT: The Eagles and Social Media Marketing

in Social Media by Michelle Malina Leave a comment

#TBT- The Eagles and Social Media

The Eagles are arguably one of the greatest American rock bands of the ‘70s, if not all time. The band formed in 1971 and continued rising in the ranks until it hit its commercial peak in 1976 with the release of Hotel California. Unlike other bands of the past, however, the Eagles have managed to stay relevant to their audience decades later.

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Follow the Yellow Brick Road to Marketing Success

in Marketing by Michelle Malina Leave a comment

Follow the Yellow Brick Road to Marketing Success

The Wizard of Oz is an American classic that has continued to capture audiences from decade to decade with its unforgettable anthems and timeless life lessons. So as you follow the yellow brick road down memory lane, make sure to incorporate what you’ve learned from Dorothy and the rest of the gang into your daily marketing routine as well.

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Are You Ready for Some Football (Content Marketing Campaigns)?

in Marketing by Michelle Malina Leave a comment

Are You Ready for Some Football (Content Marketing Campaigns)?

Yup, it’s that time of year again – football season. Players have been preparing for months, and so have the brands that support the National Football League. Content marketing campaigns ranging from social media to mobile to video have been more prominent than Johnny Manziel’s, er, memorable exhibition game with the Cleveland Browns last month. Get pumped up for NFL Kickoff tonight with these three campaigns.

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