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Marketing Technology Solutions for Content Promotion

in Marketing by Michelle Malina Leave a comment

Marketing Tech Solutions for Content Promotion

This is the third post in a four-part series

Ok, so you’ve created Bikini-worthy content and curated posts to share on your social media channels. Now, how do you get it seen by journalists, bloggers and your target market?

By investing in the proper content promotion technology. Here are three great options for content marketers. Read more

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Marketing Technology Solutions for Content Curation

in Marketing by Michelle Malina 1 Comment

Marketing Tech Solutions for Content Curation

This is the second post in a four-part series

After you’ve created your original content, it’s time to curate content that you can share across your different outlets. This requires finding reputable sources that offer insightful content and optimizing it to boost your thought leadership and conversion rates.

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Marketing Technology Solutions for Content Creation

in Marketing by Michelle Malina Leave a comment

Marketing Tech Solutions for Content Creation

This is the first post in a four-part series

Stop what you’re doing and look around you. How many technology devices do you see? Four? Five?

Technology is now present in nearly every aspect of our lives, from the alarm app that wakes us up to the television that lulls us to sleep. It only makes sense, then, that technology should be just as important at work.

This couldn’t be more true for content marketers. The sheer amount of information a marketer goes through on any given day is astounding. Think about when you’re writing a blog post for your website. How many hours do you clock simply brainstorming and researching the topic?

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How to Write an Action-Inducing Email Marketing Campaign

in Inbound by Michelle Malina 2 Comments

How to Write an Action-Inducing Email Marketing Campaign

Content might be king and social media its heir to the throne, but the marketing tool with the most power is without a doubt email marketing. Don’t believe me?

  • 95 percent of people check their emails daily
  • 7 in 10 email recipients use a discount offered in a promotional email within a week
  • Every dollar spent on email marketing returns an average of $44.25
  • The average open rate in 2013 was 29 percent, up from 26 percent in 2012

The question isn’t whether or not you should focus on email marketing (because, duh, you should), but how to write the most effective email marketing campaigns. A good starting point is to go through your 50 most recent emails and write down what you like and dislike about each one. Looking at it from a consumer’s point of view will give you a better idea of what your followers want (and don’t want) to read.

There are also some basic rules of thumb you should follow. The most successful email marketing campaigns are those that integrate all aspects of content marketing – content, social and mobile – to give the subscribers the most cohesive experience possible.

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4 Marketing Lessons from Super Bowl Commercials

in Content by Michelle Malina Leave a comment

4 Marketing Lessons from Super Bowl Commercials

From Richard Sherman’s infamous post-game rant to the teenager who was fired for wearing a Denver Broncos jersey to work, there’s no lack of buzz building around this year’s Super Bowl. Nearly 110 million people tuned in to last year’s game, and the numbers are expected to be just as healthy this year.

But how many are tuning in for the game and how many care only about the commercials?

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Mobile Marketing: iPhone vs. Android

in Mobile by Michelle Malina 1 Comment

Mobile Marketing- iPhone vs. Android

Mobile marketing is without a doubt having a moment right now, and there are no greater competitors in this field than Apple and Android. The two tech giants are known for trying to outdo each other, and each have their own dedicated camps of supporters.

The truth is, neither one of the brands is better than the other, they simply appeal to different demographics. Rather than concerning themselves with the rivalry, Bikini Marketers should instead focus on their mobile marketing goals. Once you know the results you want, you can use the following information to craft a mobile marketing strategy that includes both iPhone and Android users.

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YouTube by the Numbers

in Social Media by Michelle Malina Leave a comment

If you’re anything like me, one of your New Year’s Resolutions was to spend less time on YouTube. It’s one of those few social media sites that can make three hours feel like three minutes. I mean, who can resist “Charlie bit my finger” or “David after dentist”?

Turns out, users around the world can’t get enough YouTube videos. Check out our January infographic to see just how addicting the video-sharing site is.

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Creating a Personal Touch in Your Content Marketing

in Content by Alicia Lawrence Leave a comment

Creating a Personal Touch with Your Content Marketing

We are bombarded by hundreds of messages every day—mobile ads, billboards, TV and radio commercials, and don’t forget online marketing. So, when it comes time for you, as a creative content marketer, to sit down and come up with the next great content marketing piece, you know you have your work cut out for you.

With so many people, from bloggers to journalist to companies, publishing content it’s easy to forget the personal side to content marketing. The side that helps your business blog turns readers into loyal consumers. Clay Morgan recently pointed out the need for putting a personal touch on your marketing efforts in order to stand out in his article on Spin Sucks. Here’s a list of five ways to put that personal touch back into your content.

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How to Avoid Blogging Burnout

in Content by Michelle Malina Leave a comment

How to Avoid Blogging Burnout

We’ve all been there. You’ve haven’t written a post in three weeks, you’ve been staring at your computer for more than an hour and you still can’t piece together two sentences.

I hate to say it, but you’ve got a bad case of blogger burnout, an ailment more terrifying than a third-degree sunburn.

Fortunately for you, I’ve got just the medicine you need.

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How to Market Your Brand Like a Kardashian

in Marketing by Michelle Malina Leave a comment

How to Market Your Brand Like a Kardashian

The ninth season of E!’s “Keeping Up With the Kardashians” starts Sunday night and the previews promise a krazy season (See what I did there? I’m feeling more like a Kardashian already!)

Bikini Marketers should be getting their Kardashian on too, but not for the reasons you might think. Marketers can learn quite a few lessons from Kourtney, Kim and Khloe, but they have nothing to do with wearing on-trend outfits or perfecting the art of contouring.

Here are six marketing tips learned from the Kardashians.

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