It seems we’ve reached a time where we live entirely via mobile devices, especially Millennials.
A typical day for a 20-something might look like this: check the weather and news on your smartphone in the morning; use your desktop at work for about eight hours; browse apps and play games during lunch; watch TV on your tablet in the evening while you catch up on social media on your phone or browse the Internet on your computer.
If you (or your boss) still aren’t convinced about mobile marketing, you should definitely reconsider. There are more than 6.5 billion (yes, billion with a b) mobile subscribers worldwide. Just for comparison, there’s only seven billion people in the world.
Still think mobile marketing is a waste of your time?
Venture outside your house at any given moment, and you’re bound to encounter a new breed of human. Unlike the people of yesteryear, who actually met eyes with people and interacted with their brethren, today’s average person stares straight down, face aglow with an eerie blue light, only looking up to avoid running into another distracted consumer.
Hello, my name is Humankind, and I’m addicted to my smartphone.
I’ve been feeling a little nostalgic for the good ol’ days of parachute pants and perms – ok, I wasn’t actually alive during the 80s, but I’ve seen the TV shows and the music is fab. But then I started thinking about how different it was from today – no Twitter, no TiVo, and cell phones that looked like bricks.
Think about that. Cell phones today are the size of our hands and can surf the Internet or shoot a selfie in seconds. People spend almost two hours on their phones each day – that comes out to more than 30 days per year! And tablet sales are expected to make up 50 percent of the PC market this year. Just try telling a marketer to go mobile-free and see what happens.
Mobile marketing is without a doubt having a moment right now, and there are no greater competitors in this field than Apple and Android. The two tech giants are known for trying to outdo each other, and each have their own dedicated camps of supporters.
The truth is, neither one of the brands is better than the other, they simply appeal to different demographics. Rather than concerning themselves with the rivalry, Bikini Marketers should instead focus on their mobile marketing goals. Once you know the results you want, you can use the following information to craft a mobile marketing strategy that includes both iPhone and Android users.
Mobile marketing has been going through its awkward teen years. It’s had some success and has made some friends, but it still isn’t fully accepted by the major players.
Less than half (45 percent) of Fortune 100 companies have dedicated mobile websites, and only 57 percent of the top 100 brands have optimized their websites for mobile, according to the Interactive Advertising Bureau. These numbers show that big brands still have a long way to go when it comes to a successful mobile marketing strategy.
That’s all going to change in 2014.
This is the final post in a three-part series
Mobile shoppers made roughly $36 billion worth of purchases on smartphones last year. Even more astounding, 95 percent of Millennials plan to use their smartphones to shop this holiday season. This isn’t a stat you should take lightly.
Millennials, those 80 million Americans between the ages of 17 and 35, outnumber Baby Boomers and have more than $200 billion in direct spending power annually.
Content marketers who aren’t already using mobile marketing in their holiday content marketing strategy need to make adjustments, and fast.
It’s time to stop wondering whether you should create a mobile app for your content-based website. The better course, in the great majority of cases, is to just create a website with responsive design — so it automatically adapts how it displays to visitors based on what device they use to access your site.
Oh, I guess you could go with a mobile app. Then your users could enjoy this wonderful set of experiences:
1. When they come to your site, they are met with a splash page telling them to download your app.
2. They are redirected to the app store to download it. (Let’s hope they can remember their password.)
3. They wait for eternity to download the file.
4. They try to determine, without any context or incentive, whether to accept your “push” notification request.
5. They launch the app and then try to find the one thing they were searching for to begin with.
6. They get regular updates to the app requiring the use of more bandwidth (which contrary to popular belief, isn’t free.)