Every two years, Taylor Swift releases a new album, and the world loses its mind. And it’s awesome, particularly from a marketing standpoint.
If you own a radio, television, computer, or are breathing, you have no doubt heard Taylor Swift’s new song “Shake It Off” which seems to have taken over the media the past few weeks. If you aren’t familiar with it, the tune is all about taking the negative things people say and shaking them off. After the 37th consecutive time listening to my newest car jam, I started thinking how Taylor’s advice can really apply to anything, including marketing. Not only is her single extremely catchy, not to mention easy to bust a move to, it also offers great advice to anyone dealing with the responsibility of handling a company’s online feedback.
The Wizard of Oz is an American classic that has continued to capture audiences from decade to decade with its unforgettable anthems and timeless life lessons. So as you follow the yellow brick road down memory lane, make sure to incorporate what you’ve learned from Dorothy and the rest of the gang into your daily marketing routine as well.
The start of a new school year is just around the corner, so naturally there has been an influx of back-to-school marketing campaigns that I’m sure have caught everyone’s eyes. Each year I’m curious to see what the top brands come up with; how are they going to make this year’s campaign better than the rest?
“Can you tell me the ROI, CPC and CAC of the latest PPC campaign?”
Be honest: how far into that sentence did it take for your eyes to glaze over?
There are dozens, maybe even hundreds, of acronyms in digital marketing. Rather than making it easier and quicker to understand terms, this can actually create a jumbled mix of alphabet soup that can confuse even the most experienced marketer.
Web design is about more than making a site attractive. Digital marketers must also make sure their design is optimized for conversions. This includes thinking about factors such as page load time, navigation, and content, all of which contribute to a website’s success. Below you’ll find some statistics that further stress the importance of digital marketing optimization for your website.