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Female Marketers are Poised for Success

in Managing Up by Michelle Malina Leave a comment

female marketers poised for success

I recently wrote a series about the shocking lack of women in leadership positions in the PR and marketing world, and I read an article the other day that illustrated this point perfectly.

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One Simple Trick to Win Over Your Boss and Clients

in Managing Up by Jordan Danger Leave a comment

One Simple Trick to Win Over Your Boss

In today’s modern marketing agencies, employees often operate as individual specialists. Each team member seems to have a specialty, and sometimes those specialities seem like mysterious types of witchcraft to the people on the outside.

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Who Says Women Can’t Excel in a Tech-Dominated Field

in Managing Up by Michelle Malina Leave a comment

Who Says Women Can't Excel in a Tech-Dominated Field?

The shift towards a more technology-centric PR and marketing industry is happening faster than my hair frizzes on a rainy day (which takes about .27 seconds). This is creating an interesting phenomenon. The traditionally female-friendly field is beginning to more closely resemble the male-dominated tech world, leading many to wonder which gender is best suited for the job. Read more

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Where My Girls At: Stats You Can’t Ignore

in Managing Up by Michelle Malina Leave a comment

As a continuation of our Where My Girls At? series, I’ve compiled some of the most intriguing statistics about female marketers in the work place. Check it out and, if you haven’t already, catch up on the series before Thursday’s new post.

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How Women Can Break Into Male-Dominated Companies

in Managing Up by Michelle Malina 1 Comment

How Women Can Break into Male-Dominated Fields

Being the only woman in a department full of men can be intimidating, not to mention alienating. Unfortunately, that’s the reality for many women, even in the PR and marketing world. Things are looking up, however, as more women are earning top leadership roles, but we’ve still got a long way to go.

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It’s a Man’s Man’s Man’s World – For Now

in Managing Up by Michelle Malina Leave a comment

It's a Man's Man's Man's World - For Now

James Brown said it all:

This is a man’s world, but it wouldn’t be nothing without a woman or a girl.

Marketing agencies and departments would do well to remember that. Even as more women are put in top leadership roles, industries such as PR and marketing, arguably one of the most female-friendly career fields, are still very much run by men. Need proof? In Forbes’ ranking of the World’s Top 25 Most Influential CMOs, only four are women. Even more upsetting is information from a Grant Thornton study stating only 8 percent of CMOs are women.

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There’s No Room for Gender Bias in PR, Marketing

in Managing Up by Michelle Malina 2 Comments

Where My Girls At? Part 1

Traditionally, PR and marketing have been female-oriented industries. That’s why I’m so blown away by new research from WordStream showing that female online marketers are considered 21 percent less valuable then their male counterparts (cue outrage and Beyoncé feminist memes).

It’s no secret that women are paid less than men for the same jobs, but WordStream decided to take this further. The company conducted a 90-day customer satisfaction survey among its clients and found that even the lowest performing male account rep received a higher score than the best performing female rep, despite female-led accounts performing better than those led by men.

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Convince Your Boss Social Media is Here to Stay

in Managing Up by Michelle Malina Leave a comment

Convince Your Boss Social Media is Here to Stay

As Alan Garner from “The Hangover” put so eloquently, sometimes we tend to think of ourselves as a one-man wolf pack.

This can be especially true if your boss is doubtful about the upside of social media marketing. I’m sure that can get pretty lonely. Fortunately, you know that social media isn’t a waste of time – in fact, it’s one of the most important aspects of a strong content marketing strategy. All you have to do is make your boss realize this. Debunk the four most common social media myths and, before you know it, you’ll have your boss begging to join your social media wolf pack.

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5 Ways to Approach Your Less-Than-Modern Boss About Content Marketing

in Managing Up by Jane LeBlanc 1 Comment

5 Ways to Approach Your Less-Than-Modern Boss About Content Marketing

So, you’ve done your homework and come up with a stellar social media campaign or researched a promising new SEO tactic, and you’re ready to pitch it to your boss. You even bought new shoes and had your hair straightened. You’re prepared.

But your boss is, let’s say, a bit out of date. Perhaps she isn’t too fond of “the Facebook.” Maybe she insists that her Palm Pilot has everything she needs. Maybe she even (gasp!) keeps a Rolodex on her desk.

Never fear! We’ve got five simple tips you can use to break through her Aqua Net fog and get her to see the value in your 21st-century ideas.

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Managing Up for the Modern Marketer: Advice from the Pros (Part 2)

in Managing Up by Michelle Malina Leave a comment

Gini 1This is the second post in a two-part series on managing up for the modern marketer. (If you haven’t already read our interview with Tinu Abayomi-Paul, you can check it out here.) Today, Gini Dietrich has some advice for young marketers struggling to convince their bosses that content marketing is more than just a fad.

Gini is the founder and CEO of Arment Dietrich and the brains behind Spin Sucks Pro and its related blog, Spin Sucks. Gini has spoken at more than 100 conferences and workshops and has authored two books on PR and marketing. You can find out more about her here.

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