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Cleaning Up When Your Stolen Infographic Goes Viral

in Inbound by Alicia Lawrence Leave a comment

Cleaning Up When your Stolen Infographic Goes Viral

It’s awesome when your infographic goes viral. It’s not so awesome when it goes viral but it’s not credited to your company.

That’s what happened at WebpageFX, the Internet marketing company I work with. We created a very cool infographic that began racking up thousands of views. The only problem was, someone had hijacked it and slapped their own credit onto it, removing our logo and substituting their own.

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Hootsuite Certification Study Guide

in Inbound by Michelle Malina Leave a comment

Hootsuite Certification Study Guide

 

As mentioned in part one of our study guide series, industry certifications require a significant time commitment. If you’re eager to dive head first into a pile of certificates, but don’t have too many hours to spare, I would suggest starting with the Hootsuite Certification.

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Optimizely Certification Study Guide

in Inbound by Michelle Malina 1 Comment

Optimizely Certification Study Guide

Getting industry certifications is a great way to learn more about marketing tactics, add credibility to your agency, and spruce up your bio page.  That being said, getting certified is a significant time and money investment, and it can be next to impossible if you’ve got a healthy amount of client work.

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How to Run an Email Nurture Campaign

in Inbound by Michelle Malina Leave a comment

How to Run an Email Nurture Campaign

Running a nurture campaign is a lot like being a personal shopper – it’s true! Both require thought, patience, and persistence in order to get the desired result. For the shopper, that’s finding clothes for your clients that make them feel confident and beautiful. For the digital marketer, that’s engaging with your prospects and developing those relationships into leads.

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How to Find the Best Keywords for Content

in Inbound by Alicia Lawrence Leave a comment

How to Find the Best Keywords for Content

Creating content that engages your audience is the responsibility of creative marketers and content managers, but one of the sides of successful content is knowing what keywords your audience uses to find your content. In a blog post that likens creating content to baking cupcakes, fellow Bikini Marketer Lauren West emphasizes that research comes first. This research applies not only to the types of content that your audience wants, but how to best optimize your post with the right keywords.

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What Do You Know About CRO?

in Inbound by Michelle Malina Leave a comment

In case you haven’t noticed the theme, I’m on a CRO kick – but can you blame me? It’s SO important to your content marketing strategy, but still seems to be flying under the radar for most marketers. Maybe that’s because it’s kind of intimidating. There are so many moving parts, especially if you have multiple clients.

The easiest way to get started with CRO is to start slow. Don’t expect to be the master of everything within a week. Take training courses, ask for a second (or third) pair of eyes to review your work and be diligent. Use the stats below as guides to identify the most important aspects of Conversion Rate Optimization, and add to your offerings as you master more skills. Before you know it, you’ll be closing more deals than you ever thought possible.

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An Advanced Guide to CRO

in Inbound by Michelle Malina Leave a comment

Our last video gave an introductory crash-course into Conversion Rate Optimization, or CRO. Today, Lauren is going to give you a more in-depth account of how to effectively and efficiently add CRO to your content marketing strategy to increase your conversion rate.

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The Beginner’s Guide to CRO

in Inbound by Michelle Malina Leave a comment

Building a strong social and blog following is great, but the true challenge of marketing is Conversion Rate Optimization, or CRO. This consists of all the little things you do to convince people to download an ebook, sign up for emails or request information about your products – landing pages, CTAs, email newsletters, SEO, PPC…the list goes on and on.

If you don’t already have a CRO strategy in place, it’s time to get started. The key, of course, is doing it right. Check out my video to learn how to implement CRO into your content marketing strategy.

 

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What’s the Deal with A/B Testing?

in Inbound by Michelle Malina Leave a comment

What's the Deal with A-B Testing?

Don’t feel silly for asking. I still have to secretly Google terms I’m not quite sure about. Simply put, A/B testing is the process of testing two options against each other to see which performs best. You can test dozens of aspects on your site to help you choose the best options for conversions. It’s a huge part of your CRO strategy and should be done regularly.

Unfortunately, A/B testing is time-consuming, which makes it difficult to do consistently, especially when you’re constantly swamped with other responsibilities. It’s a lot like eating your vegetables; you know you need them to stay healthy, but you still find tons of reasons to shove them to the side and enjoy a second (or third) dinner roll instead.

You’ve got to stop it.

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Build Better Calls to Action

in Inbound by Michelle Malina Leave a comment

Most marketers (hopefully) know about CTAs, but it seems like a lot of them don’t understand how to use a CTA to get the maximum benefit. In this video, I explain the three main parts of a CTA, content, appearance and urgency, as well as ways you can tweak your CTAs to get the most bang for your buck. Enjoy!

 

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