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Is Your Content Marketing Scaring Away Leads?

in Content by Michelle Malina Leave a comment

Is Your Content Marketing Scaring Away Leads?

Halloween might be a couple of weeks away, but that doesn’t mean you’re not already scaring leads. There are hundreds of horror stories about brands ruining their reputation and losing customers because of silly oversights. Don’t let your company become one of these cautionary tales. Here are six ways you might be scaring away leads, as well as what you can do to turn things around.

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7 Tricks of the Trade to Edit Your Content like a Pro

in Content by Alicia Lawrence Leave a comment

7 Tricks of the Trade to Edit Your Content like a Pro

Poorly written content is the worst thing that can happen to your content strategy. It’s usually the first impression people have of your business, so it has to be better than “good enough” if it’s going to bring them back. That’s why it pays to take care of these seven editing tasks before hitting Publish.

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Creating Content is Just Like Making Cupcakes

in Content by Michelle Malina 1 Comment

content marketing strategy

Baking cupcakes is a lot like creating content. You have to make a plan, gather the ingredients, and add all the elements together in order to produce something amazing.

As creative marketers, your goal should always be to give your audience something it will love. This means creating engaging, shareable content. Whether you are baking up a new flavor or a new idea for a blog, here are some tips for creating something everyone will love.

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5 Tips for Creating a Style Guide for Your Blog

in Content by Alicia Lawrence Leave a comment

5 Tips for Creating a Style Guide for Your Blog

Believe it or not, each day, there are more than 27 million pieces of content created and spread across the Internet. In order to stand out amongst your competitors, you’ve got to churn out quality content on a consistent basis. Otherwise, even your best work risks being hidden.

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4 Underused Ways to Optimize Content

in Content by Alicia Lawrence Leave a comment

4 Underused Ways to Optimize Content

You’re a writing wiz. You’re a keyword maven. You’ve got a dynamic – and fashionable – website design that is pleasing to your readers, but you just know there is more you can do behind the scenes to attract new visitors to your site. You’re right.

You can’t always rely on striking gold with the latest viral video (have you seen this one from McDonald’s for the World Cup?), but you can try these often underused or forgotten tips to further optimize your site.

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Get Rid of Flabby Content Once and For All

in Content by Katie Coleman Leave a comment

Get rid of flabby content once and for all

It’s June, which means people are scrambling to get themselves ready for summer and swimsuits. Those New Years’ resolutions didn’t quite make it past January, and we’ve all found ourselves in that same vicious cycle. If only we would remember to actually maintain those goals throughout the year, we wouldn’t find ourselves scrambling like this.

Just like getting rid of that extra winter weight, it’s possible your company that once had well-intentioned goals is falling into a rut of flabby content. So, how can you get rid of that for good? It’s all about discipline and planning. The best content marketing strategy is all about having a plan, sticking to it and remembering that you’re in it for the long haul.

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Spice Up Your Site

in Content by Michelle Malina 3 Comments

Spice Up Your Site

Marketers of the world, spice up your site, every page and every link, spice up your site!

Who doesn’t love the Spice Girls? I mean, what other band could pull off micro minis, platform sneakers and head-to-toe leopard AND pump out record-breaking poppy girl power anthems?

Come on, you know you love them. Even better than their (at times questionable, but always entertaining) fashion sense was their attitude. They always had fun, and they wanted to give their fans the best experience possible.

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Spin Sucks, the Book – A Great Resource for PR and Marketing Pros

in Content by Michelle Malina Leave a comment

Spin Sucks, the Book – A Great Resource for PR and Marketing ProsGini Dietrich, the PR pro behind Arment Dietrich, Spin Sucks and Spin Sucks Pro, recently released “Spin Sucks: Communication and Reputation Management in the Digital Age,” a textbook of sorts for PR and marketing professionals.

Filled with case studies, real-life examples and survey results, it feels more like a compilation of easy-to-read blog posts than a book. You can choose to read one or two chapters at a time or spend a lazy weekend soaking up the tips she offers to perfect your digital strategy (if you’re dedicated, you can easily get through it in an afternoon).

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How to Write Stronger Content

in Content by Katie Coleman Leave a comment

How to Write Stronger Content

As intimidating as they might be, I’ve always admired people who are extremely dedicated to their intense daily workouts and eating the healthiest of foods. They’re devoted to every step required to make sure their body is strong enough to do more than simply function. They start diets and begin workout routines. They follow steps to make their bodies stronger, more capable and effective.

Just like creating a stronger body, there are some key ways to make your content stronger that will help set it apart from all the other content that’s out there. Eliminate junk that only weighs you down, cut out unnecessary things that only get in the way of your goal, remember your purpose, and do your research to get your best results.

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5 Easy Ways to Keep Up Your Company Blog

in Content by Alicia Lawrence Leave a comment

5 Easy Ways to Keep Up with Your Company Blog

Blogging takes work. In order to find the time needed to write, you might need to re-commit yourself to your blog and create a plan of action, particularly if your company blog is just one of many job responsibilities. Here are five tips to help you avoid putting your blog on the back burner or constantly feeling like you’re playing catch up.

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