- Ali, Ninja (seriously, my husband and some friends do call me this…usually right before they throw something at me)
Hi all, and welcome to our second “Get to Know” post. Today is all about yours truly – hope you enjoy!
There’s a lot of debate right now about whether companies should use an agency or an in-house team for their marketing efforts. If you work in a corporate job, you’re probably curious about how your company could benefit from an agency’s expertise. You’re probably also nervous about relinquishing control of your company’s marketing efforts to a group of outsiders.
The truth is, each option has its pros and cons. The real deciding factor for this choice is understanding what you need and what you’re willing to sacrifice.
How many emails do you send out each month? One? 20? 100? Depending on your industry, you could send 20 emails in an hour! When you’re cranking out that much content, are you taking the time to write strong subject lines?
If not, listen up. Nearly 70 percent of email recipients will send an email to the spam folder based on subject line alone. Do you want to go through all the work of creating and sending an email only to have nearly ¾ of your list spam it? I sure hope not.
Writing a strong subject line isn’t hard, it just takes a little time and creativity. Here are some best practices to keep in mind for your next subject line.
Ditch the fruit salad and slice up a piece of cake – we’ve got some celebrating to do! Today is our first birthday, and our present to you is new content each day this week. (If you haven’t already, check out Monday’s and Tuesday’s posts.)
We’re also offering our first-ever eBook, “How to Get Your Content Marketing Program Bikini-Ready for 2014,” to all of our email subscribers, so make sure you sign on for updates if you haven’t already.
It’s been a great first year, Bikini Marketers, and I can’t wait for many more to come. Cheers!