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You Wanna Social Media Strategy like Britney Spears? You Better Work

November 7th, 2014 (No Comments)

Britney Spears social media

Oops… she did it again! Since 1998, Britney Spears has been taking the music industry by storm. From countless hit records to an undeniable comeback, she has made it clear that there’s nothing she can’t handle.

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5 Reasons Why Social Advertising Isn’t So Scary

October 31st, 2014 (No Comments)

5 Reasons Why Social Advertising Isn’t So Scary

Happy Halloween! When it comes to spending your marketing budget, it’s important to allot a good portion of that money to social media advertising. Almost anyone can draft a tweet, but trying to take a social media plan one step …

Taylor Swift’s 1989 Campaign is Marketing Perfection

October 28th, 2014 (No Comments)

Taylor Swift's 1989 Campaign is Marketing Perfection

Every two years, Taylor Swift releases a new album, and the world loses its mind. And it’s awesome, particularly from a marketing standpoint.

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HubSpot Certification Study Guide

October 23rd, 2014 (No Comments)

HubSpot Inbound Certification Study Guide

This is the third part in our series on marketing certification study guides. (You can find tips for taking the Optimizely and Hootsuite certifications here.) Today’s post is all about the HubSpot Inbound certification.

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Is Your Content Marketing Scaring Away Leads?

October 16th, 2014 (No Comments)

Is Your Content Marketing Scaring Away Leads?

Halloween might be a couple of weeks away, but that doesn’t mean you’re not already scaring leads. There are hundreds of horror stories about brands ruining their reputation and losing customers because of silly oversights. Don’t let your company become …

Hootsuite Certification Study Guide

October 14th, 2014 (No Comments)

Hootsuite Certification Study Guide

 

As mentioned in part one of our study guide series, industry certifications require a significant time commitment. If you’re eager to dive head first into a pile of certificates, but don’t have too many hours to spare, I would …

Get to Know: Alicia

October 9th, 2014 (No Comments)

Get to Know- Alicia

Nicknames

  • Ali, Ninja (seriously, my husband and some friends do call me this…usually right before they throw something at me)
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Optimizely Certification Study Guide

October 7th, 2014 (1 Comment)

Optimizely Certification Study Guide

Getting industry certifications is a great way to learn more about marketing tactics, add credibility to your agency, and spruce up your bio page.  That being said, getting certified is a significant time and money investment, and it can be …

Social Media Marketing Lessons from Katy Perry

October 2nd, 2014 (No Comments)

Social Media Marketing Lessons from Katy Perry

With 57,716,969 followers and counting, Katy Perry is taking the Twittersphere by storm. Although Justin Bieber held the title for some time, Katy’s loyal fan base of “Katy Cats” has made her the most followed user on Twitter. In an …

How to Run an Email Nurture Campaign

September 30th, 2014 (No Comments)

How to Run an Email Nurture Campaign

Running a nurture campaign is a lot like being a personal shopper – it’s true! Both require thought, patience, and persistence in order to get the desired result. For the shopper, that’s finding clothes for your clients that make them …

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