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One Simple Trick to Win Over Your Boss and Clients

July 31st, 2014 (No Comments)

One Simple Trick to Win Over Your Boss

In today’s modern marketing agencies, employees often operate as individual specialists. Each team member seems to have a specialty, and sometimes those specialities seem like mysterious types of witchcraft to the people on the outside.

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Does Growing Your Brand Mean Losing Your Loyal Customers?

July 1st, 2014 (No Comments)

Does Growing Your Brand Mean Losing Your Loyal Customers?

It’s every company’s dream to become wildly successful, but the reality is people love to hate big businesses. What happens that takes a brand from plucky hero to super villain?

Let’s use a classic example: Starbucks. Founded in 1971, Seattle-based …

5 Tips for Hiring Your Best In-House Marketer

May 20th, 2014 (No Comments)

Tips for Hiring an In-House Marketer

Every company wants to have a great in-house marketer, whether your focus is solely on social media marketing or a mix of other marketing tools. Here are five things a lot of companies mess up or miss.

Don’t Overreach

Often, …

Changing With the Times: A Case Study of Consumer Shift and Brand Push-Back

April 15th, 2014 (2 Comments)

Consumer Shift-Brand Push Back Case Study

It’s no surprise that brands that don’t adapt to a changing marketplace are destined to die out. So why do we see so many brands that fail to keep up with the times?

Geeks and Girls: An Example of Industry