Happy Halloween! When it comes to spending your marketing budget, it’s important to allot a good portion of that money to social media advertising. Almost anyone can draft a tweet, but trying to take a social media plan one step further gives some people the heebie-jeebies. You shouldn’t let social advertising scare you away! In the end, you’ll get plenty of bang for your buck.
In regards to setting up ads on Twitter, Facebook, and LinkedIn, each channel offers a fairly straightforward process. Start by figuring out what you’re trying to get out of your new campaign. Is the overarching goal to grow your audience, generate website clicks and conversions, or simply to amp up engagement? Once that is settled, the next steps are figuring out who you’re trying to target and how much you’re willing to spend. Then, take it from there.
Benefits That Will Make You Go “Batty”
Whether you’re promoting your overall brand presence or spreading the word about a specific event, social advertising can provide you with a wide array of benefits. No matter what your campaign objective may be, take the time to consider how social ads could amplify your efforts. More often than not, ads are the perfect compliment to any daily social media routine.
Boo-tiful Campaign Analytics
Twitter, Facebook, and LinkedIn allow you to keep close tabs on your campaign with a variety of helpful analytics that allow you to gauge your campaign’s success. From there, you can decide if you need to make any changes to your targeting or raise your daily budget.
Remember, the more money you’re willing to spend, the more times your ads will be shown. After all is said and done, these campaign analytics prove how your ad campaign has helped your existing marketing efforts and serve as a great benchmark for the next time around.
Fang-tastic Cost Effectiveness
Thanks to the variety of targeting options available, social advertising efficiently spends the money you invest in each campaign. Instead of creating a bulk set of ads and crossing your fingers that they work, you have the freedom to A/B test with multiple ad variations. By creating different copy and using multiple images, you can ensure that your dollars are being spent in ways that make the most sense for your brand’s campaign objective.
Targeting Options are Scary Good
Arguably the best feature of social media ads is how specific you can get with targeting. Each social media platform has a wide variety of targeting categories to choose from, which in return, increases your potential reach of the ads. From age, demographic, interest, and so on, ads are there to catch people who are ready and willing to convert. Regardless of your business, what you offer, who your target demographic is, or the goals you’re trying to reach, you have total control over the people that you serve your ad to.
By choosing the best channels for your ads and pointing them to right group of people, you have the ability to create custom content and images that reflect specific interests. Gone are the days of creating generic marketing messages in an attempt to lure the crowd. Social ad targeting allows you understand and meet the needs of your audience.
Just keep in mind – there are many things to be scared of this Halloween, but social advertising definitely isn’t one of them.
Michelle is a contributor for Bikini Marketing and a certified inbound marketer at Idea Grove. A proud graduate of the University of Texas at Austin, she loves traveling, kickboxing, and all things Britney Spears. At Idea Grove, she’s responsible for developing and managing the social media presence across all clients. She is also Idea Grove’s brand ambassador for the Social Media Club of Dallas. Follow her on Twitter or Google Plus.