Monthly Archives: October 2014

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5 Reasons Why Social Advertising Isn’t So Scary

October 31st, 2014 (No Comments)

5 Reasons Why Social Advertising Isn’t So Scary

Happy Halloween! When it comes to spending your marketing budget, it’s important to allot a good portion of that money to social media advertising. Almost anyone can draft a tweet, but trying to take a social media plan one step …

Taylor Swift’s 1989 Campaign is Marketing Perfection

October 28th, 2014 (No Comments)

Taylor Swift's 1989 Campaign is Marketing Perfection

Every two years, Taylor Swift releases a new album, and the world loses its mind. And it’s awesome, particularly from a marketing standpoint.

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HubSpot Certification Study Guide

October 23rd, 2014 (No Comments)

HubSpot Inbound Certification Study Guide

This is the third part in our series on marketing certification study guides. (You can find tips for taking the Optimizely and Hootsuite certifications here.) Today’s post is all about the HubSpot Inbound certification.

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Cleaning Up When Your Stolen Infographic Goes Viral

October 21st, 2014 (No Comments)

Cleaning Up When your Stolen Infographic Goes Viral

It’s awesome when your infographic goes viral. It’s not so awesome when it goes viral but it’s not credited to your company.

That’s what happened at WebpageFX, the Internet marketing company I work with. We created a very cool infographic …

Is Your Content Marketing Scaring Away Leads?

October 16th, 2014 (No Comments)

Is Your Content Marketing Scaring Away Leads?

Halloween might be a couple of weeks away, but that doesn’t mean you’re not already scaring leads. There are hundreds of horror stories about brands ruining their reputation and losing customers because of silly oversights. Don’t let your company become …

Hootsuite Certification Study Guide

October 14th, 2014 (No Comments)

Hootsuite Certification Study Guide

 

As mentioned in part one of our study guide series, industry certifications require a significant time commitment. If you’re eager to dive head first into a pile of certificates, but don’t have too many hours to spare, I would …

Get to Know: Alicia

October 9th, 2014 (No Comments)

Get to Know- Alicia

Nicknames

  • Ali, Ninja (seriously, my husband and some friends do call me this…usually right before they throw something at me)
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Optimizely Certification Study Guide

October 7th, 2014 (1 Comment)

Optimizely Certification Study Guide

Getting industry certifications is a great way to learn more about marketing tactics, add credibility to your agency, and spruce up your bio page.  That being said, getting certified is a significant time and money investment, and it can be …

Social Media Marketing Lessons from Katy Perry

October 2nd, 2014 (No Comments)

Social Media Marketing Lessons from Katy Perry

With 57,716,969 followers and counting, Katy Perry is taking the Twittersphere by storm. Although Justin Bieber held the title for some time, Katy’s loyal fan base of “Katy Cats” has made her the most followed user on Twitter. In an …