Monthly Archives: September 2014

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How to Run an Email Nurture Campaign

September 30th, 2014 (No Comments)

How to Run an Email Nurture Campaign

Running a nurture campaign is a lot like being a personal shopper – it’s true! Both require thought, patience, and persistence in order to get the desired result. For the shopper, that’s finding clothes for your clients that make them …

#MarketingCrushMonday: Coca-Cola

September 29th, 2014 (No Comments)

Marketing Crush Monday: Coca-Cola

Show of hands, who here drove out to the nearest store and spent an embarrassingly long amount of time wading down aisle after aisle scouring the shelves for a Coke with their name on it? I know I did.

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When It Comes Internet Haters, Taylor Swift Teaches Marketers to “Shake it Off”

September 25th, 2014 (No Comments)

When It Comes Internet Haters, Taylor Swift Teaches Marketers to “Shake it Off”

If you own a radio, television, computer, or are breathing, you have no doubt heard Taylor Swift’s new song “Shake It Off” which seems to have taken over the media the past few weeks. If you aren’t familiar with it, …

Female Marketers to Follow on Twitter

September 23rd, 2014 (No Comments)

From running their own companies to authoring books, these are 10 women you definitely want to follow on Twitter.

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7 Tricks of the Trade to Edit Your Content like a Pro

September 18th, 2014 (No Comments)

7 Tricks of the Trade to Edit Your Content like a Pro

Poorly written content is the worst thing that can happen to your content strategy. It’s usually the first impression people have of your business, so it has to be better than “good enough” if it’s going to bring them back. …

Get to Know: Taylon

September 16th, 2014 (No Comments)

Get to Know- Taylon

Hi all, and welcome to our second “Get to Know” post. Today is all about yours truly – hope you enjoy!

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#MarketingCrushMonday: Michael Kors

September 15th, 2014 (No Comments)

#MarketingCrushMonday- Michael Kors

 

Five years ago, you might have been more familiar with Michael Kors for his role as a judge on Project Runway than for his luxury fashion brand. Today, however, nearly 90 percent of Americans are familiar with the Kors …

#TBT: The Eagles and Social Media Marketing

September 11th, 2014 (No Comments)

#TBT- The Eagles and Social Media

The Eagles are arguably one of the greatest American rock bands of the ‘70s, if not all time. The band formed in 1971 and continued rising in the ranks until it hit its commercial peak in 1976 with the release …

Follow the Yellow Brick Road to Marketing Success

September 9th, 2014 (No Comments)

Follow the Yellow Brick Road to Marketing Success

The Wizard of Oz is an American classic that has continued to capture audiences from decade to decade with its unforgettable anthems and timeless life lessons. So as you follow the yellow brick road down memory lane, make sure to …

Are You Ready for Some Football (Content Marketing Campaigns)?

September 4th, 2014 (No Comments)

Are You Ready for Some Football (Content Marketing Campaigns)?

Yup, it’s that time of year again – football season. Players have been preparing for months, and so have the brands that support the National Football League. Content marketing campaigns ranging from social media to mobile to video have been …

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