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Creating content that engages your audience is the responsibility of creative marketers and content managers, but one of the sides of successful content is knowing what keywords your audience uses to find your content. In a blog post that likens …
The start of a new school year is just around the corner, so naturally there has been an influx of back-to-school marketing campaigns that I’m sure have caught everyone’s eyes. Each year I’m curious to see what the top brands …
I am VERY excited to kick off this first post in a monthly series we’re starting to help you, our oh-so-awesome readers, get to know the Bikini Marketing contributors a little better! Today’s post is all about Michelle Malina, who’s …
I recently wrote a series about the shocking lack of women in leadership positions in the PR and marketing world, and I read an article the other day that illustrated this point perfectly.
Baking cupcakes is a lot like creating content. You have to make a plan, gather the ingredients, and add all the elements together in order to produce something amazing.
As creative marketers, your goal should always be to give your …
“Can you tell me the ROI, CPC and CAC of the latest PPC campaign?”
Be honest: how far into that sentence did it take for your eyes to glaze over?
There are dozens, maybe even hundreds, of acronyms in digital …