Monthly Archives: August 2014

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How to Find the Best Keywords for Content

August 28th, 2014 (No Comments)

How to Find the Best Keywords for Content

Creating content that engages your audience is the responsibility of creative marketers and content managers, but one of the sides of successful content is knowing what keywords your audience uses to find your content. In a blog post that likens …

Why Pretty Little Liars is #KillinIt on Social Media

August 26th, 2014 (No Comments)

Why Pretty Little Liars is #KillinIt on Social Media

Happy PLL Summer Finale Day, my fellow Liars! Tonight is the night we’ve all been waiting so anxiously for. According to the show’s official Facebook page, tonight’s summer finale has been dubbed the “fAtale finale.” This has left …

Top Themes for 2014 Back-to-School Marketing Campaigns

August 21st, 2014 (No Comments)

Top Themes for 2014 Back-to-School Marketing Campaigns

The start of a new school year is just around the corner, so naturally there has been an influx of back-to-school marketing campaigns that I’m sure have caught everyone’s eyes. Each year I’m curious to see what the top brands …

Are You Following the Top Content Marketing Influencers on Twitter?

August 19th, 2014 (No Comments)

Here’s a list of 10 of the most influential content marketing leaders on Twitter. Make sure to follow them if you’re not already!

Top Content Marketing Influencers

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#MarketingCrushMonday: Kate Spade

August 18th, 2014 (No Comments)

#MarketingCrushMonday: kate spade new york

“she is quick and curious and playful and strong. she is a voracious reader and a fantastic dancer. she saves old snapshots, but always loses her umbrella. her emails pile up, but she never forgets to call her grandmother. she …

Get to Know Michelle

August 14th, 2014 (No Comments)

Get to Know Michelle

I am VERY excited to kick off this first post in a monthly series we’re starting to help you, our oh-so-awesome readers, get to know the Bikini Marketing contributors a little better! Today’s post is all about Michelle Malina, who’s …

Female Marketers are Poised for Success

August 12th, 2014 (No Comments)

female marketers poised for success

I recently wrote a series about the shocking lack of women in leadership positions in the PR and marketing world, and I read an article the other day that illustrated this point perfectly.

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Creating Content is Just Like Making Cupcakes

August 7th, 2014 (1 Comment)

content marketing strategy

Baking cupcakes is a lot like creating content. You have to make a plan, gather the ingredients, and add all the elements together in order to produce something amazing.

As creative marketers, your goal should always be to give your …

Your Ultimate Guide to Marketing Acronyms

August 5th, 2014 (1 Comment)

Your Ultimate Guide to Marketing Acronyms

“Can you tell me the ROI, CPC and CAC of the latest PPC campaign?”

Be honest: how far into that sentence did it take for your eyes to glaze over?

There are dozens, maybe even hundreds, of acronyms in digital …

#MarketingCrushMonday: Oreo

August 4th, 2014 (No Comments)

Marketing Crush Monday- Oreo

Oreos. Those delicious little cream filled drops of heaven have conquered our hearts, and our stomachs, for more than a century. But what is it that makes the brand such a slam-dunk? It’s not like they just get by on …