Monthly Archives: July 2014

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One Simple Trick to Win Over Your Boss and Clients

July 31st, 2014 (No Comments)

One Simple Trick to Win Over Your Boss

In today’s modern marketing agencies, employees often operate as individual specialists. Each team member seems to have a specialty, and sometimes those specialities seem like mysterious types of witchcraft to the people on the outside.

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Infographic: Is Your Website Optimized for Conversions?

July 29th, 2014 (No Comments)

Web design is about more than making a site attractive. Digital marketers must also make sure their design is optimized for conversions. This includes thinking about factors such as page load time, navigation, and content, all of which contribute to …

How to Lose Your Online Reputation in 10 (W)ays

July 25th, 2014 (No Comments)

I’m a huge fan of How to Lose a Guy in 10 Days (I mean, how can you not be – Kate Hudson’s crazy girl acting is ON POINT). One of my favorite parts from the movie is actually at …

Hashtags for the Dazed and Confused

July 24th, 2014 (1 Comment)

#Hashtagging for the Dazed and Confused

Alright, alright, alright let’s talk hashtags.

A few days ago my parents came to me with a question they thought only a young marketer was befit to answer: What is a hashtag? (Or as my father called it, that pound …

5 Tips for Creating a Style Guide for Your Blog

July 22nd, 2014 (No Comments)

5 Tips for Creating a Style Guide for Your Blog

Believe it or not, each day, there are more than 27 million pieces of content created and spread across the Internet. In order to stand out amongst your competitors, you’ve got to churn out quality content on a consistent basis. …

Social Media Branding is the New Black

July 17th, 2014 (No Comments)

Social Media Branding is the New Black

Unlike the “Orange is the New Black” inmates at Litchfield, you have the power to be in total control when it comes to your online presence. The popular Netflix series sheds light on many universal truths, even some that will …

3 Tips for Marketing to Millennials

July 15th, 2014 (No Comments)

3 Tips for Marketing to Millennials

With social media channels and mobile communications, today’s millennials prefer to create their own experience. Millennials are at that age; they’re graduating college, entering the work force, and most importantly, spending their disposable income.

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Summer Marketing Campaigns Are All About Fun

July 11th, 2014 (No Comments)

Content marketers have their jobs cut out for them in the summer. They must manage to keep sales up in a typically slower time of the year. What better way to do this than with a fun, out-of-the-box content marketing …

Are You Using Buyer Personas?

July 8th, 2014 (No Comments)

Are You Using Buyer Personas?

If you aren’t familiar with the term, a buyer persona is a fictional character you create that shares the same characteristics as your clients. When done effectively, it can help you understand the wants and needs of your customers, which …

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