Monthly Archives: June 2014

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What’s Best, an In-House Team or a Marketing Agency?

June 27th, 2014 (No Comments)

Making the decision to go with a PR and marketing agency or build your own in-house team is one that requires a lot of careful thought. If you’re unsure of which option is the best for you, Lauren has a …

Who Says Women Can’t Excel in a Tech-Dominated Field

June 26th, 2014 (No Comments)

Who Says Women Can't Excel in a Tech-Dominated Field?

The shift towards a more technology-centric PR and marketing industry is happening faster than my hair frizzes on a rainy day (which takes about .27 seconds). This is creating an interesting phenomenon. The traditionally female-friendly field is beginning to more …

Where My Girls At: Stats You Can’t Ignore

June 24th, 2014 (No Comments)

As a continuation of our Where My Girls At? series, I’ve compiled some of the most intriguing statistics about female marketers in the work place. Check it out and, if you haven’t already, catch up on the series before Thursday’s …

4 Underused Ways to Optimize Content

June 19th, 2014 (No Comments)

4 Underused Ways to Optimize Content

You’re a writing wiz. You’re a keyword maven. You’ve got a dynamic – and fashionable – website design that is pleasing to your readers, but you just know there is more you can do behind the scenes to attract new …

How Women Can Break Into Male-Dominated Companies

June 17th, 2014 (1 Comment)

How Women Can Break into Male-Dominated Fields

Being the only woman in a department full of men can be intimidating, not to mention alienating. Unfortunately, that’s the reality for many women, even in the PR and marketing world. Things are looking up, however, as more women are …

It’s a Man’s Man’s Man’s World – For Now

June 12th, 2014 (No Comments)

It's a Man's Man's Man's World - For Now

James Brown said it all:

This is a man’s world, but it wouldn’t be nothing without a woman or a girl.

Marketing agencies and departments would do well to remember that. Even as more women are put in top leadership …

There’s No Room for Gender Bias in PR, Marketing

June 10th, 2014 (2 Comments)

Where My Girls At? Part 1

Traditionally, PR and marketing have been female-oriented industries. That’s why I’m so blown away by new research from WordStream showing that female online marketers are considered 21 percent less valuable then their male counterparts (cue outrage and Beyoncé feminist memes).…

The Downlow on SoLoMo

June 6th, 2014 (No Comments)

SoLoMo might sound like another easily-forgotten, over-hyped word mashup, but that couldn’t be further from the truth. There are several factors that are setting up Social, Local, Mobile marketing to be one of the biggest marketing trends of the decade. …

Should I Go with an In-House Marketing Team or an Agency?

June 5th, 2014 (No Comments)

In-house marketing team vs agency

There’s a lot of debate right now about whether companies should use an agency or an in-house team for their marketing efforts. If you work in a corporate job, you’re probably curious about how your company could benefit from an …

Get Rid of Flabby Content Once and For All

June 3rd, 2014 (No Comments)

Get rid of flabby content once and for all

It’s June, which means people are scrambling to get themselves ready for summer and swimsuits. Those New Years’ resolutions didn’t quite make it past January, and we’ve all found ourselves in that same vicious cycle. If only we would remember …