Monthly Archives: May 2014

Home » Archives for May 2014

How Does FOMO Culture Impact Marketing?

May 29th, 2014 (No Comments)

FOMO Marketing

Sometimes you just need a quiet evening at home with a good movie and some ice cream. But those plans for a simple evening can quickly turn into anxiety the moment you check social media and see all of the …

What Do You Know About CRO?

May 27th, 2014 (No Comments)

In case you haven’t noticed the theme, I’m on a CRO kick – but can you blame me? It’s SO important to your content marketing strategy, but still seems to be flying under the radar for most marketers. Maybe that’s …

An Advanced Guide to CRO

May 23rd, 2014 (No Comments)

Our last video gave an introductory crash-course into Conversion Rate Optimization, or CRO. Today, Lauren is going to give you a more in-depth account of how to effectively and efficiently add CRO to your content marketing strategy to increase your …

LinkedIn: How to Rule the Content Marketing World

May 22nd, 2014 (No Comments)

LinkedIn Content Marketing

It’s more important than ever to be professionally present on the web. Since 2003, LinkedIn has allowed users to do just that: post professional experience and achievements online. The site has grown into a virtual Rolodex, the turn-to source for …

5 Tips for Hiring Your Best In-House Marketer

May 20th, 2014 (No Comments)

Tips for Hiring an In-House Marketer

Every company wants to have a great in-house marketer, whether your focus is solely on social media marketing or a mix of other marketing tools. Here are five things a lot of companies mess up or miss.

Don’t Overreach

Often, …

Struggling to Keep Up with Social? Try These Tools

May 15th, 2014 (1 Comment)

Struggling to Keep Up with Social?

Facebook, Twitter, Instagram, Pinterest, Tumblr, StumbleUpon – the list goes on and on. All these platforms are full of user-generated content that you can use to help market your business to your desired audience. The problem is, the bigger social …

How Do Mobile Users Differ from Desktop Users?

May 13th, 2014 (No Comments)

How Do Mobile Users Differ from Desktop Users?

It seems we’ve reached a time where we live entirely via mobile devices, especially Millennials.

A typical day for a 20-something might look like this: check the weather and news on your smartphone in the morning; use your desktop at …

The Beginner’s Guide to CRO

May 9th, 2014 (No Comments)

Building a strong social and blog following is great, but the true challenge of marketing is Conversion Rate Optimization, or CRO. This consists of all the little things you do to convince people to download an ebook, sign up for …

What’s the Deal with A/B Testing?

May 8th, 2014 (No Comments)

What's the Deal with A-B Testing?

Don’t feel silly for asking. I still have to secretly Google terms I’m not quite sure about. Simply put, A/B testing is the process of testing two options against each other to see which performs best. You can test dozens …

Spice Up Your Site

May 6th, 2014 (3 Comments)

Spice Up Your Site

Marketers of the world, spice up your site, every page and every link, spice up your site!

Who doesn’t love the Spice Girls? I mean, what other band could pull off micro minis, platform sneakers and head-to-toe leopard AND pump …

Page 1 of 212