Monthly Archives: April 2014

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“Mean Girls” and Marketing

April 29th, 2014 (1 Comment)

Who doesn’t love “Mean Girls?” It’s hard to believe the movie’s been out for 10 years! Naturally, I rewatched it to celebrate and found some interesting parallels between the film and marketing. Here are six lessons I learned from The …

Build Better Calls to Action

April 25th, 2014 (No Comments)

Most marketers (hopefully) know about CTAs, but it seems like a lot of them don’t understand how to use a CTA to get the maximum benefit. In this video, I explain the three main parts of a CTA, content, appearance …

Best Practices for Email Marketing Subject Lines

April 24th, 2014 (1 Comment)

Best Practices for Email Marketing Subject Lines

How many emails do you send out each month? One? 20? 100? Depending on your industry, you could send 20 emails in an hour! When you’re cranking out that much content, are you taking the time to write strong subject …

The Best Mobile Tools for Marketers

April 22nd, 2014 (2 Comments)

The Best Mobile Tools for Marketers

If you (or your boss) still aren’t convinced about mobile marketing, you should definitely reconsider. There are more than 6.5 billion (yes, billion with a b) mobile subscribers worldwide. Just for comparison, there’s only seven billion people in the …

5 Fabulous Ways to Grow Your Email List

April 17th, 2014 (No Comments)

5 Fabulous Ways to Grow Your Email List

How’s that email list looking? Is it small and ever-dwindling? Average but no longer growing? Completely non-existent?

Are you okay with that?

You shouldn’t be. Moreover, you shouldn’t have to be. Developing and implementing strategies to grow your database doesn’t …

Changing With the Times: A Case Study of Consumer Shift and Brand Push-Back

April 15th, 2014 (2 Comments)

Consumer Shift-Brand Push Back Case Study

It’s no surprise that brands that don’t adapt to a changing marketplace are destined to die out. So why do we see so many brands that fail to keep up with the times?

Geeks and Girls: An Example of Industry

Marketing on the New Faces of Social Media

April 11th, 2014 (No Comments)

Hi everyone, welcome to our very first Bikini Marketing video! Today I’m talking a little bit about marketing on new social media sites. Our March infographic listed five of the newest social sites that are expected to make waves in …

Spin Sucks, the Book – A Great Resource for PR and Marketing Pros

April 10th, 2014 (No Comments)

Spin Sucks, the Book – A Great Resource for PR and Marketing ProsGini Dietrich, the PR pro behind Arment Dietrich, Spin Sucks and Spin Sucks Pro, recently released “Spin Sucks: Communication and Reputation Management in the Digital Age,” a textbook of sorts for PR and marketing professionals.

Filled with case …

A One-on-One with Stephanie Tilton

April 8th, 2014 (No Comments)

A One-on-One with Stephanie TiltonIf she’s not already, Stephanie Tilton is about to become your content marketing idol. She’s been in the B2B marketing industry for more than 20 years and owns a marketing consulting company, Ten Ton Marketing. Stephanie is one of …

How to Write Stronger Content

April 3rd, 2014 (No Comments)

How to Write Stronger Content

As intimidating as they might be, I’ve always admired people who are extremely dedicated to their intense daily workouts and eating the healthiest of foods. They’re devoted to every step required to make sure their body is strong enough to …

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