Monthly Archives: March 2014

Home » Archives for March 2014

SEO Tools You Didn’t Know You Needed

March 27th, 2014 (No Comments)

SEO Tools You Didn't Know You Needed

If you live in fear of Google releasing a new algorithm that utterly destroys your website’s position in search rankings, you’re not alone (trust me, I’ve had my share of nightmares). From Panda to Penguin to every little tweak in …

The New Faces of Social Media

March 25th, 2014 (2 Comments)

It’s no surprise that new social media sites are constantly competing for consumers’ affection. This explains why an increasing number of young social platforms are abandoning the common practice of attracting the masses and instead opting for a smaller, more …

5 Easy Ways to Keep Up Your Company Blog

March 20th, 2014 (No Comments)

5 Easy Ways to Keep Up with Your Company Blog

Blogging takes work. In order to find the time needed to write, you might need to re-commit yourself to your blog and create a plan of action, particularly if your company blog is just one of many job responsibilities. Here …

5 Ways to Approach Your Less-Than-Modern Boss About Content Marketing

March 18th, 2014 (1 Comment)

5 Ways to Approach Your Less-Than-Modern Boss About Content Marketing

So, you’ve done your homework and come up with a stellar social media campaign or researched a promising new SEO tactic, and you’re ready to pitch it to your boss. You even bought new shoes and had your hair straightened. …

5 Steps to Build a Content Marketing Strategy

March 13th, 2014 (No Comments)

5 Steps to Build a Content Marketing Strategy

The Content Marketing Institute recently released its 2014 benchmarks, budgets and trends study, and it detailed some surprising findings about content marketing. Here are just a few stats from the survey:

  • 55 percent of small business B2B marketers think

20 Stats That Prove Mobile is the Bomb Diggity

March 11th, 2014 (3 Comments)

20 Stats That Prove Mobile is the Bomb Diggity

I’ve been feeling a little nostalgic for the good ol’ days of parachute pants and perms – ok, I wasn’t actually alive during the 80s, but I’ve seen the TV shows and the music is fab. But then I started …

What’s Better, Email or Social Media?

March 6th, 2014 (No Comments)

What's Better, Email or Social Media

Much like the egg-chicken debate, marketers can argue until they’re blue in the face about whether email marketing or social media marketing is more effective for brands. Each certainly has a long list of benefits.

Social is the hot new …

Social Media Lessons from the Oscars

March 4th, 2014 (2 Comments)

Social Media Lessons from the Oscars

From Jared Leto’s shout out to Ukraine to Lupita’s flawless evening (which officially granted her America’s Sweetheart status, btw), the 2014 Oscars had dozens of social-media-worthy moments. And, thanks to host Ellen Degeneres’ steady stream of social updates, we got …