Monthly Archives: February 2014

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Managing Up for the Modern Marketer: Advice from the Pros (Part 2)

February 21st, 2014 (No Comments)

Gini 1This is the second post in a two-part series on managing up for the modern marketer. (If you haven’t already read our interview with Tinu Abayomi-Paul, you can check it out here.) Today, Gini Dietrich has some advice for …

5 Companies That Are Content Marketing Rock Stars

February 20th, 2014 (No Comments)

5 companies that are content marketing rockstars

Content marketing is essential for success, especially online. Brands that are able to create content that is relevant, entertaining and interesting for their target demographic are able to connect with and engage with that market in ways that lead to …

Happy Birthday to Us!

February 19th, 2014 (No Comments)

Happy Birthday to Us

Ditch the fruit salad and slice up a piece of cake – we’ve got some celebrating to do! Today is our first birthday, and our present to you is new content each day this week. (If you haven’t already, check …

Managing Up for the Modern Marketer: Advice from the Pros (Part 1)

February 18th, 2014 (4 Comments)

tinuI am SO excited for our first-ever interview series on managing up for the modern marketer. Two leading female marketers took the time to share their thoughts on the challenges young content marketers face in the workplace today, and they’ve …

Marketing Technology Solutions for Content Measurement

February 17th, 2014 (No Comments)

Marketing Tech Solutions for Content Measurement

This is the fourth post in a four-part series

Ok, so you’ve promoted your content, but how do you know if your followers responded to it? Analytics, of course.

There are tons of analytics programs that can help you …

Marketing Technology Solutions for Content Promotion

February 13th, 2014 (No Comments)

Marketing Tech Solutions for Content Promotion

This is the third post in a four-part series

Ok, so you’ve created Bikini-worthy content and curated posts to share on your social media channels. Now, how do you get it seen by journalists, bloggers and your target market?

By …

Marketing Technology Solutions for Content Curation

February 11th, 2014 (1 Comment)

Marketing Tech Solutions for Content Curation

This is the second post in a four-part series

After you’ve created your original content, it’s time to curate content that you can share across your different outlets. This requires finding reputable sources that offer insightful content and optimizing it …

Marketing Technology Solutions for Content Creation

February 6th, 2014 (No Comments)

Marketing Tech Solutions for Content Creation

This is the first post in a four-part series

Stop what you’re doing and look around you. How many technology devices do you see? Four? Five?

Technology is now present in nearly every aspect of our lives, from the alarm …

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