Monthly Archives: January 2014

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Mobile Marketing: iPhone vs. Android

January 30th, 2014 (1 Comment)

Mobile Marketing- iPhone vs. Android

Mobile marketing is without a doubt having a moment right now, and there are no greater competitors in this field than Apple and Android. The two tech giants are known for trying to outdo each other, and each have their …

YouTube by the Numbers

January 28th, 2014 (No Comments)

If you’re anything like me, one of your New Year’s Resolutions was to spend less time on YouTube. It’s one of those few social media sites that can make three hours feel like three minutes. I mean, who can resist …

Creating a Personal Touch in Your Content Marketing

January 23rd, 2014 (No Comments)

Creating a Personal Touch with Your Content Marketing

We are bombarded by hundreds of messages every day—mobile ads, billboards, TV and radio commercials, and don’t forget online marketing. So, when it comes time for you, as a creative content marketer, to sit down and come up with the …

How to Avoid Blogging Burnout

January 21st, 2014 (No Comments)

How to Avoid Blogging Burnout

We’ve all been there. You’ve haven’t written a post in three weeks, you’ve been staring at your computer for more than an hour and you still can’t piece together two sentences.

I hate to say it, but you’ve got a …

How to Market Your Brand Like a Kardashian

January 16th, 2014 (No Comments)

How to Market Your Brand Like a Kardashian

The ninth season of E!’s “Keeping Up With the Kardashians” starts Sunday night and the previews promise a krazy season (See what I did there? I’m feeling more like a Kardashian already!)

Bikini Marketers should be getting their Kardashian on …

Everything to Know About Managing Up

January 14th, 2014 (No Comments)

Everything to Know About Managing Up

It seems managing up is the new buzzword in business, especially for young professionals. For all of its popularity, however, there’s a lot of confusion about what the term actually means. Many people associate managing up with brown-nosing, but that …

What’s Better, Creating or Curating?

January 9th, 2014 (No Comments)

What's Better, Creating or Curating?

There are some questions that can be debated for hours – the egg/chicken discussion, the meaning of life, whether or not blondes have more fun.

Perhaps the most important debate for content marketers, however, is the question of whether to …

Is 2014 the Year of Mobile?

January 7th, 2014 (2 Comments)

Is 2014 the Year of Mobile

Mobile marketing has been going through its awkward teen years. It’s had some success and has made some friends, but it still isn’t fully accepted by the major players.

Less than half (45 percent) of Fortune 100 companies have dedicated …

10 Marketing Predictions for 2014

January 2nd, 2014 (3 Comments)

10 Marketing Predictions for 2014

The ball has dropped, the fireworks have popped and all the champagne is gone. 2014 arrived in style, but now it’s time to get down to business.

There’s been a lot of talk about what’s going to happen in the …