Monthly Archives: September 2013

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Facebook Facts and Figures: Infographic

September 26th, 2013 (No Comments)

Hi, Bikini Marketers! Our September infographic is all about Facebook. We would love to hear your comments, feel free to share on your blog and social media pages!

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Front and Center: Optimizing your Content for Search

September 24th, 2013 (1 Comment)

Front and Center: Optimizing Your Content for Search

Everyone wants the spotlight. But when it comes to the Internet you need more than just great content to get center stage. Unless you take the time to leave a map to that buried treasure, no one will find your …

What Victoria’s Secret Can Teach You About Content Marketing

September 19th, 2013 (No Comments)

What Victoria's Secret Can Teach You About Content Marketing

The pink striped bags, the catalogues, the Angels…just mentioning Victoria’s Secret conjures images of beauty, comfort and luxury. The brand is unapologetically feminine, with ornate black furniture, soft lighting and light pink wallpaper that make the shops feel more like …

The 5 Most Common Mistakes Content Marketers Make

September 17th, 2013 (No Comments)

The 5 Most Common Mistakes Content Marketers Make

Like with any new concept, some people can get a little confused when it comes to content marketing, and mistakes are bound to happen. But when it comes to your customers, there are some mistakes businesses can’t afford to make.…

How to Blog for Your Business

September 12th, 2013 (No Comments)

How to Blog for Your Business

Updating your blog regularly is not always the easiest thing to do. You have to come up with an idea, research the topic and actually find time to sit down and write, which, some days, can be more difficult than …

3 Big-Business Content Marketing Campaigns – And How You Can Adapt Them for Your Business

September 10th, 2013 (No Comments)

3 Big-Business Content Marketing Campaigns – And How You Can Adapt Them for Your Business

Raise your hand if you’ve stopped mid-sentence to watch a commercial with the Old Spice Man. What about shared a meme of The Most Interesting Man in the World? Believe it or not, those aren’t just funny commercials; they are …

How Your Company Can Get the Most Out of Content Marketing

September 5th, 2013 (No Comments)

How Your Company Can Get the Most Out of Content Marketing

Just because content marketing is hotter than hipster glasses and harem pants does not mean it’s being done correctly. Actually, many businesses are going about content marketing all wrong, and it’s hurting them.

Some marketers see content marketing as a …

4 Reasons Your Content Marketing Strategy Should Be Like Britney Spears

September 3rd, 2013 (No Comments)

4 Reasons Your Content Marketing Strategy Should Be Like Britney Spears

She’s been dubbed the princess of pop, danced while wearing a python (and, um, not much else) and won dozens of awards from around the world during her 15-year music career. Love her or hate her, Britney Spears has staying …