Monthly Archives: August 2013

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How Do B2B Marketers Share on Social Media?

August 30th, 2013 (No Comments)

We love infographics. They’re informative, interesting and just plain pretty. As a treat, we’ve decided to bring you one every month, each dedicated to some form of content marketing. For our first infographic, we focused on how B2B marketers use …

How to Tailor Your Content Marketing Strategy to Different Generations

August 29th, 2013 (2 Comments)

How to Tailor Your Content Marketing Strategy to Different Generations

Developing a cohesive content marketing strategy may seem simple to some, but making it effective is another task entirely. It’s like Black Friday shopping. You have to spend twice as long researching what you’ll be doing before you can even …

KISS: The Key to a Successful Content Marketing Strategy

August 27th, 2013 (No Comments)

KISS: The Key to a Successful Content Marketing Strategy

It’s a wonderful feeling when something just clicks. You know it’s meant to be because it’s so simple and seductive. You can’t imagine it any other way. That’s the way I feel every time I come up with a solid …

Don’t Count PR Out Just Yet

August 22nd, 2013 (No Comments)

Don't Count PR Out Just Yet

This is the third in a three-part series on what PR professionals need to do to keep the industry alive.

Ok, so you’ve been hearing about this Agency Deathmatch and you’re probably picturing a Hunger Games-style competition between the PR, …

How Is PR Similar to Inbound Marketing?

August 20th, 2013 (No Comments)

How is PR Similar to Inbound Marketing?

This is the second in a three-part series on what PR professionals need to do to keep the industry alive.

My previous post went over some public relations history, and today I’m going to outline why that history makes …

Are PR Pros Digging Their Own Graves?

August 19th, 2013 (1 Comment)

Are PR Pros Digging Their Own Graves?

This is the first in a three-part series on what PR professionals need to do to keep the industry alive.

Most agencies (advertising, social, search, design, digital) realize that inbound marketing isn’t just some concept waiting to get trumped by …

How to Tell if Your Content Marketing Strategy is Increasing Conversion Rates

August 15th, 2013 (No Comments)

How to Tell if Your Content Marketing Strategy is Increasing Conversion Rates

Being noticed is great, but if a potential customer finds your business through your content marketing campaign and doesn’t buy what you’re selling or start following your site, you’ve got a problem.

Increasing awareness without having an effective conversion plan

How to Write a Controversial Blog Post for Your Content Marketing Blog

August 13th, 2013 (2 Comments)

How to Write a Controversial Blog Post for Your Content Marketing Blog

From campaigns featuring naked celebs to flour-bombing fur-lovers, PETA is not afraid to take a stand for animal rights. Taking such drastic actions is not advisable for most businesses, but making a firm statement about an issue that affects your …

How to Measure Your ROI

August 8th, 2013 (1 Comment)

How to Measure Your ROI

Developing a content marketing strategy is costly and time-consuming. You have to research your target market, identify the best avenue to reach them, write your content, create your visuals, get them distributed and, of course, pay for the (wo)man hours.…

Companies Faking Social Media Posts Show How NOT to Run a Content Marketing Campaign

August 6th, 2013 (No Comments)

Companies Faking Social Media Posts Show How NOT To Run a Content Marketing Campaign

Some Hollywood starlets always seem to be in the press for no reason at all, other than the fact that they like attention and they will go to any length to get it. Well, some companies are starting to get …

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