Monthly Archives: July 2013

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“Project Runway” and the Bikini Marketing Principle

July 30th, 2013 (No Comments)

Project Runway and the Bikini Marketing Principle

Project Runway is no stranger to making headlines, but Season 12 generated buzz before it even premiered when its ‘Fashion Reigns’ campaign got banned in Los Angeles. The provocative billboard isn’t the first controversial campaign from the show, but it …

What Food Network’s “Chopped” Taught Me About Content Marketing

July 25th, 2013 (No Comments)

What Food Network's "Chopped" Taught Me About Content Marketing

I watched a rerun of Food Network’s Chopped last night and realized I was actually watching a content marketing campaign in action.

For those of you who don’t know, Chopped is a cooking competition that requires chefs to make an …

How Can Mad Men Improve Your Content Marketing Strategy?

July 23rd, 2013 (No Comments)

How Can Mad Men Improve Your Content Marketing Strategy?

If you haven’t heard about AMC’s Mad Men, you clearly have too much going on in your life. The 15-time Emmy winner takes viewers into the crazy world of a 1960s New York advertising agency that has more secrets …

10 Free Tools to Create Attention-Grabbing Images

July 18th, 2013 (1 Comment)

10 Free Tools to Create Attention-Grabbing Images

We all know images hold great power over us. The perfect shot can reduce us to tears or make us laugh harder than we ever have before. We can become addicted to images, glued to our computers and televisions. Images …

How Faking It is Ruining Your Content Marketing Strategy

July 16th, 2013 (1 Comment)

How Faking It is Ruining Your Content Marketing Strategy

Remember that episode of Full House where DJ starts junior high and is embarrassed because the other girls wear make up and clothes fit for a 20-year-old club hopper and she’s wearing the same outfit as the teacher?

Talk about

How to Get Your Viral Video More Views

July 11th, 2013 (No Comments)

How to Get Your Viral Videos More Views

“Let’s make a viral video.”

 If anyone at work has ever suggested this, you probably responded by banging your head on your desk.

I’m not saying viral videos are bad. Without them we wouldn’t have the Harlem Shake or

Still Unsure about Content Marketing? As Nike Would Say, ‘Just Do It!’

July 9th, 2013 (No Comments)

Still Unsure About Content Marketing? As Nike Would Say, "Just Do It"

Consumers are so over being told how and where to spend their money. They want to be able to make the decision for themselves, not be pushed or prodded in a certain direction.

Think about it. They pay the cable

Summer’s Hottest New Accessory? A Crystal Ball.

July 5th, 2013 (No Comments)

Summer's Hottest New Accessory? A Crystal Ball

What do weather anchors, Nate Silver, Warren Buffet and the Kentucky Derby have in common? We can’t get enough of their predictions.

Think about it. How many times a day do you check your weather app or sit through the

How to Improve Your Social Media Presence with Facebook

July 1st, 2013 (No Comments)

How to Improve Your Social Media Presence with Facebook

This is the third and final installment in a series of posts looking at which social media outlet is best for your brand.

You don’t need me to tell you that Facebook is one of the most established, frequently used