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We’ve all seen that bikini-clad glamazon on the beach. She’s sexy and toned with the raisin-a-day washboard stomach that makes men drool. The message is clear: If you’ve got it, flaunt it.
But for brands, the prospect of putting it …
Marketing isn’t easy — especially when you’re having to crank out reams of content that stands out from the crowd, targets the right audiences, and gets customers and prospects to take the actions you desire.
It’s enough to make you …
We all know that audiences love happy endings — so it’s no surprise that this year’s Oscar for Best Picture went to “Argo,” which told the story of how a handful of Americans were rescued from Iran during the turmoil …
There’s an old flick called “The Tao of Steve” that, based on box office receipts (worldwide gross: $4.34 million), you probably haven’t seen or even heard of.
The film’s main character, Dex, is a slovenly, unlikely Cassanova who …
That was Coco Chanel”s famous advice, but for many of us, it”s easier said than done. How do you think for yourself — aloud?
Here are five ways to get started:
1. Don”t try to be a genius. Thinking for …
One of the principles of Bikini Marketing is that you can”t be content with being the same as everyone else. Which means you can”t be content with content that is the same as everyone else”s.
Here are four out-of-the-box ideas …
We are part of a society that deeply suppresses emotional, creative expressions of individuality, or what I’d like to call art. Society tells us art is nonsensical.
That we cannot afford to devote ourselves and our time in pursuit …
It all started with Adam and Eve.
Not just humanity’s creation — but also our way of telling stories.
When God found that Eve had eaten of the forbidden fruit, he was keenly aware of the transgression that had occurred …