Content marketers have their jobs cut out for them in the summer. They must manage to keep sales up in a typically slower time of the year. What better way to do this than with a fun, out-of-the-box content marketing campaign? Dairy Queen and Malibu Rum are two perfect examples of brands creating a really unique experience this summer. Check it out.
Taylon is the editor of Bikini Marketing and a digital content writer at Idea Grove. When she’s not baking or playing with her puppy, she’s writing blog posts, shooting videos or sharing on social media for Bikini Marketing. At Idea Grove, she’s responsible for CRO content, including CTAs, landing pages and email newsletters. Follow her on Twitter or Google Plus.
If you aren’t familiar with the term, a buyer persona is a fictional character you create that shares the same characteristics as your clients. When done effectively, it can help you understand the wants and needs of your customers, which will allow you to create a content marketing strategy that truly resonates with your target market.
It’s every company’s dream to become wildly successful, but the reality is people love to hate big businesses. What happens that takes a brand from plucky hero to super villain?
Let’s use a classic example: Starbucks. Founded in 1971, Seattle-based Starbucks hires a young man named Howard Schultz. Howie goes to Italy and falls in love with espresso. The company spends the next 43 years working their way to the top of the coffee world; in fact, they built many aspects of the market.
Making the decision to go with a PR and marketing agency or build your own in-house team is one that requires a lot of careful thought. If you’re unsure of which option is the best for you, Lauren has a few tips to help you decide.
The shift towards a more technology-centric PR and marketing industry is happening faster than my hair frizzes on a rainy day (which takes about .27 seconds). This is creating an interesting phenomenon. The traditionally female-friendly field is beginning to more closely resemble the male-dominated tech world, leading many to wonder which gender is best suited for the job. Read more
As a continuation of our Where My Girls At? series, I’ve compiled some of the most intriguing statistics about female marketers in the work place. Check it out and, if you haven’t already, catch up on the series before Thursday’s new post.
You’re a writing wiz. You’re a keyword maven. You’ve got a dynamic – and fashionable – website design that is pleasing to your readers, but you just know there is more you can do behind the scenes to attract new visitors to your site. You’re right.
You can’t always rely on striking gold with the latest viral video (have you seen this one from McDonald’s for the World Cup?), but you can try these often underused or forgotten tips to further optimize your site.
Being the only woman in a department full of men can be intimidating, not to mention alienating. Unfortunately, that’s the reality for many women, even in the PR and marketing world. Things are looking up, however, as more women are earning top leadership roles, but we’ve still got a long way to go.