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7 Tricks of the Trade to Edit Your Content like a Pro

in Content by Alicia Lawrence Leave a comment

7 Tricks of the Trade to Edit Your Content like a Pro

Poorly written content is the worst thing that can happen to your content strategy. It’s usually the first impression people have of your business, so it has to be better than “good enough” if it’s going to bring them back. That’s why it pays to take care of these seven editing tasks before hitting Publish.

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Get to Know: Taylon

in Bikini Marketing by Taylon Chandler Leave a comment

Get to Know- Taylon

Hi all, and welcome to our second “Get to Know” post. Today is all about yours truly – hope you enjoy!

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#MarketingCrushMonday: Michael Kors

in Marketing Crush Monday by Taylon Chandler Leave a comment

#MarketingCrushMonday- Michael Kors

 

Five years ago, you might have been more familiar with Michael Kors for his role as a judge on Project Runway than for his luxury fashion brand. Today, however, nearly 90 percent of Americans are familiar with the Kors brand, mostly thanks to its wildly successful social media presence.

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#TBT: The Eagles and Social Media Marketing

in Social Media by Taylon Chandler Leave a comment

#TBT- The Eagles and Social Media

The Eagles are arguably one of the greatest American rock bands of the ‘70s, if not all time. The band formed in 1971 and continued rising in the ranks until it hit its commercial peak in 1976 with the release of Hotel California. Unlike other bands of the past, however, the Eagles have managed to stay relevant to their audience decades later.

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Follow the Yellow Brick Road to Marketing Success

in Marketing by Michelle Malina Leave a comment

Follow the Yellow Brick Road to Marketing Success

The Wizard of Oz is an American classic that has continued to capture audiences from decade to decade with its unforgettable anthems and timeless life lessons. So as you follow the yellow brick road down memory lane, make sure to incorporate what you’ve learned from Dorothy and the rest of the gang into your daily marketing routine as well.

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Are You Ready for Some Football (Content Marketing Campaigns)?

in Marketing by Taylon Chandler Leave a comment

Are You Ready for Some Football (Content Marketing Campaigns)?

Yup, it’s that time of year again – football season. Players have been preparing for months, and so have the brands that support the National Football League. Content marketing campaigns ranging from social media to mobile to video have been more prominent than Johnny Manziel’s, er, memorable exhibition game with the Cleveland Browns last month. Get pumped up for NFL Kickoff tonight with these three campaigns.

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Keeping Up with Social Media Platforms

in Social Media by Lauren West Leave a comment

Keeping Up

Trying to decide which social media platforms can help your business reach the most success can be stressful. Unless you have an unlimited amount of time and money, it’s imperative to understand which platforms will give you the best return on your investment. Unfortunately, it can be quite time-consuming to figure this out, let alone start building a social media presence on these platforms!

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How to Find the Best Keywords for Content

in Inbound by Alicia Lawrence Leave a comment

How to Find the Best Keywords for Content

Creating content that engages your audience is the responsibility of creative marketers and content managers, but one of the sides of successful content is knowing what keywords your audience uses to find your content. In a blog post that likens creating content to baking cupcakes, fellow Bikini Marketer Lauren West emphasizes that research comes first. This research applies not only to the types of content that your audience wants, but how to best optimize your post with the right keywords.

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Why Pretty Little Liars is #KillinIt on Social Media

in Social Media by Michelle Malina Leave a comment

Why Pretty Little Liars is #KillinIt on Social Media

Happy PLL Summer Finale Day, my fellow Liars! Tonight is the night we’ve all been waiting so anxiously for. According to the show’s official Facebook page, tonight’s summer finale has been dubbed the “fAtale finale.” This has left everyone wondering, who will face his or her final hours in Rosewood? Is Alison ‘A’? We have so many questions, and so little time! Although we probably won’t get all of the answers we’re looking for, Pretty Little Liars has yet to produce a disappointing season finale.

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Top Themes for 2014 Back-to-School Marketing Campaigns

in Marketing by Joan Allen Leave a comment

Top Themes for 2014 Back-to-School Marketing Campaigns

The start of a new school year is just around the corner, so naturally there has been an influx of back-to-school marketing campaigns that I’m sure have caught everyone’s eyes. Each year I’m curious to see what the top brands come up with; how are they going to make this year’s campaign better than the rest?

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