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You Wanna Social Media Strategy like Britney Spears? You Better Work

in Social Media by Michelle Malina Leave a comment

Britney Spears social media

Oops… she did it again! Since 1998, Britney Spears has been taking the music industry by storm. From countless hit records to an undeniable comeback, she has made it clear that there’s nothing she can’t handle.

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5 Reasons Why Social Advertising Isn’t So Scary

in Social Media by Michelle Malina Leave a comment

5 Reasons Why Social Advertising Isn’t So Scary

Happy Halloween! When it comes to spending your marketing budget, it’s important to allot a good portion of that money to social media advertising. Almost anyone can draft a tweet, but trying to take a social media plan one step further gives some people the heebie-jeebies. You shouldn’t let social advertising scare you away! In the end, you’ll get plenty of bang for your buck.

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Taylor Swift’s 1989 Campaign is Marketing Perfection

in Marketing by Taylon Chandler Leave a comment

Taylor Swift's 1989 Campaign is Marketing Perfection

Every two years, Taylor Swift releases a new album, and the world loses its mind. And it’s awesome, particularly from a marketing standpoint.

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HubSpot Certification Study Guide

in Marketing by Taylon Chandler Leave a comment

HubSpot Inbound Certification Study Guide

This is the third part in our series on marketing certification study guides. (You can find tips for taking the Optimizely and Hootsuite certifications here.) Today’s post is all about the HubSpot Inbound certification.

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Cleaning Up When Your Stolen Infographic Goes Viral

in Inbound by Alicia Lawrence Leave a comment

Cleaning Up When your Stolen Infographic Goes Viral

It’s awesome when your infographic goes viral. It’s not so awesome when it goes viral but it’s not credited to your company.

That’s what happened at WebpageFX, the Internet marketing company I work with. We created a very cool infographic that began racking up thousands of views. The only problem was, someone had hijacked it and slapped their own credit onto it, removing our logo and substituting their own.

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Is Your Content Marketing Scaring Away Leads?

in Content by Taylon Chandler Leave a comment

Is Your Content Marketing Scaring Away Leads?

Halloween might be a couple of weeks away, but that doesn’t mean you’re not already scaring leads. There are hundreds of horror stories about brands ruining their reputation and losing customers because of silly oversights. Don’t let your company become one of these cautionary tales. Here are six ways you might be scaring away leads, as well as what you can do to turn things around.

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Hootsuite Certification Study Guide

in Inbound by Michelle Malina Leave a comment

Hootsuite Certification Study Guide

 

As mentioned in part one of our study guide series, industry certifications require a significant time commitment. If you’re eager to dive head first into a pile of certificates, but don’t have too many hours to spare, I would suggest starting with the Hootsuite Certification.

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Get to Know: Alicia

in Bikini Marketing by Taylon Chandler Leave a comment

Get to Know- Alicia

Nicknames

  • Ali, Ninja (seriously, my husband and some friends do call me this…usually right before they throw something at me)

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Optimizely Certification Study Guide

in Inbound by Taylon Chandler Leave a comment

Optimizely Certification Study Guide

Getting industry certifications is a great way to learn more about marketing tactics, add credibility to your agency, and spruce up your bio page.  That being said, getting certified is a significant time and money investment, and it can be next to impossible if you’ve got a healthy amount of client work.

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Social Media Marketing Lessons from Katy Perry

in Social Media by Michelle Malina Leave a comment

Social Media Marketing Lessons from Katy Perry

With 57,716,969 followers and counting, Katy Perry is taking the Twittersphere by storm. Although Justin Bieber held the title for some time, Katy’s loyal fan base of “Katy Cats” has made her the most followed user on Twitter. In an interview with Ellen DeGeneres late last year, Katy shed some light on her infamous social media habits.

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