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5 Fabulous Ways to Grow Your Email List

in Inbound by Alicia Lawrence Leave a comment

5 Fabulous Ways to Grow Your Email List

How’s that email list looking? Is it small and ever-dwindling? Average but no longer growing? Completely non-existent?

Are you okay with that?

You shouldn’t be. Moreover, you shouldn’t have to be. Developing and implementing strategies to grow your database doesn’t need to be an overwhelming, all-consuming task. You don’t need to offer a multi-million dollar sweepstakes, and you don’t have to bleed time and money trying to invent a brand new, convoluted scheme to acquire those addresses.

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Changing With the Times: A Case Study of Consumer Shift and Brand Push-Back

in Marketing by Jordan Danger 2 Comments

Changing With the Times: A Case Study of Consumer Shift and Brand Push-Back

It’s no surprise that brands that don’t adapt to a changing marketplace are destined to die out. So why do we see so many brands that fail to keep up with the times?

Geeks and Girls: An Example of Industry Shift
Let’s take a look at the geek industry. ‘Geek’ typically refers to things such as comic books, video games, card games like Magic: The Gathering, and cult sci-fi shows like Dr Who, Star Trek, and Firefly. For decades, this industry has been viewed as the domain of men; when we picture a comic book convention, we picture male twenty-somethings wandering around a tradeshow hall with stacks of dusty comic books in their arms. The episode-accurate Klingon costume is optional, of course.

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Marketing on the New Faces of Social Media

in Social Media by Taylon Chandler Leave a comment

Hi everyone, welcome to our very first Bikini Marketing video! Today I’m talking a little bit about marketing on new social media sites. Our March infographic listed five of the newest social sites that are expected to make waves in the industry and one of you made a really good comment as to how marketers can adapt to these sites. I love getting feedback and thought it was a great suggestion, so I went more into detail about different ways marketers can integrate these new social platforms into their strategies. Enjoy!

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Spin Sucks, the Book – A Great Resource for PR and Marketing Pros

in Content by Taylon Chandler Leave a comment

Spin Sucks, the Book – A Great Resource for PR and Marketing ProsGini Dietrich, the PR pro behind Arment Dietrich, Spin Sucks and Spin Sucks Pro, recently released “Spin Sucks: Communication and Reputation Management in the Digital Age,” a textbook of sorts for PR and marketing professionals.

Filled with case studies, real-life examples and survey results, it feels more like a compilation of easy-to-read blog posts than a book. You can choose to read one or two chapters at a time or spend a lazy weekend soaking up the tips she offers to perfect your digital strategy (if you’re dedicated, you can easily get through it in an afternoon).

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A One-on-One with Stephanie Tilton

in Marketing by Taylon Chandler Leave a comment

A One-on-One with Stephanie TiltonIf she’s not already, Stephanie Tilton is about to become your content marketing idol. She’s been in the B2B marketing industry for more than 20 years and owns a marketing consulting company, Ten Ton Marketing. Stephanie is one of the six “Savvy Sisters” behind the savvyb2bmarketing blog and her work has been featured by dozens of marketing organizations, including the American Marketing Association and the Content Marketing Institute. And then there’s the work she does for her clients, which includes heavy hitters such as Akamai Technologies, LinkedIn and Marketo.

Somehow in between all of her work she found time to have an email interview with me about the state of marketing. Check it out and be sure to share your thoughts!

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How to Write Stronger Content

in Content by Katie Coleman Leave a comment

How to Write Stronger Content

As intimidating as they might be, I’ve always admired people who are extremely dedicated to their intense daily workouts and eating the healthiest of foods. They’re devoted to every step required to make sure their body is strong enough to do more than simply function. They start diets and begin workout routines. They follow steps to make their bodies stronger, more capable and effective.

Just like creating a stronger body, there are some key ways to make your content stronger that will help set it apart from all the other content that’s out there. Eliminate junk that only weighs you down, cut out unnecessary things that only get in the way of your goal, remember your purpose, and do your research to get your best results.

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5 Mobile Marketing Questions You Should Always Ask

in Mobile by Jane LeBlanc 1 Comment

5 Mobile Marketing Questions You Should Always Ask

Venture outside your house at any given moment, and you’re bound to encounter a new breed of human. Unlike the people of yesteryear, who actually met eyes with people and interacted with their brethren, today’s average person stares straight down, face aglow with an eerie blue light, only looking up to avoid running into another distracted consumer.

Hello, my name is Humankind, and I’m addicted to my smartphone.

Hello, Humankind.

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SEO Tools You Didn’t Know You Needed

in Inbound by Taylon Chandler Leave a comment

SEO Tools You Didn't Know You Needed

If you live in fear of Google releasing a new algorithm that utterly destroys your website’s position in search rankings, you’re not alone (trust me, I’ve had my share of nightmares). From Panda to Penguin to every little tweak in between, content marketers are having to work harder to keep their website (and those of their clients) ranking well.

But that’s not a bad thing.

It simply puts more pressure on marketers to write quality content that truly benefits their target market instead of posting narcissistic drivel about how great they are. The days of black hat tactics keeping useless sites at the top of search rankings are long gone. If you’re not writing with your audience in mind, you’re wasting your time.

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The New Faces of Social Media

in Social Media by Taylon Chandler 2 Comments

It’s no surprise that new social media sites are constantly competing for consumers’ affection. This explains why an increasing number of young social platforms are abandoning the common practice of attracting the masses and instead opting for a smaller, more select group of users.

This shift to niche social media sites is just one of the changes taking place on the web. Another is a growth in mobile- and location-based platforms. We’ll talk more about this in an upcoming blog post, but right now we want to share some of the new faces of social media every Bikini Marketer should know about.

 

The New Faces of Social Media

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5 Easy Ways to Keep Up Your Company Blog

in Content by Alicia Lawrence Leave a comment

5 Easy Ways to Keep Up with Your Company Blog

Blogging takes work. In order to find the time needed to write, you might need to re-commit yourself to your blog and create a plan of action, particularly if your company blog is just one of many job responsibilities. Here are five tips to help you avoid putting your blog on the back burner or constantly feeling like you’re playing catch up.

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