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Is Your Content Marketing Scaring Away Leads?

in Content by Taylon Chandler Leave a comment

Is Your Content Marketing Scaring Away Leads?

Halloween might be a couple of weeks away, but that doesn’t mean you’re not already scaring leads. There are hundreds of horror stories about brands ruining their reputation and losing customers because of silly oversights. Don’t let your company become one of these cautionary tales. Here are six ways you might be scaring away leads, as well as what you can do to turn things around.

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Hootsuite Certification Study Guide

in Inbound by Michelle Malina Leave a comment

Hootsuite Certification Study Guide

 

As mentioned in part one of our study guide series, industry certifications require a significant time commitment. If you’re eager to dive head first into a pile of certificates, but don’t have too many hours to spare, I would suggest starting with the Hootsuite Certification.

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Get to Know: Alicia

in Bikini Marketing by Taylon Chandler Leave a comment

Get to Know- Alicia

Nicknames

  • Ali, Ninja (seriously, my husband and some friends do call me this…usually right before they throw something at me)

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Optimizely Certification Study Guide

in Inbound by Taylon Chandler Leave a comment

Optimizely Certification Study Guide

Getting industry certifications is a great way to learn more about marketing tactics, add credibility to your agency, and spruce up your bio page.  That being said, getting certified is a significant time and money investment, and it can be next to impossible if you’ve got a healthy amount of client work.

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Social Media Marketing Lessons from Katy Perry

in Social Media by Michelle Malina Leave a comment

Social Media Marketing Lessons from Katy Perry

With 57,716,969 followers and counting, Katy Perry is taking the Twittersphere by storm. Although Justin Bieber held the title for some time, Katy’s loyal fan base of “Katy Cats” has made her the most followed user on Twitter. In an interview with Ellen DeGeneres late last year, Katy shed some light on her infamous social media habits.

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How to Run an Email Nurture Campaign

in Inbound by Taylon Chandler Leave a comment

How to Run an Email Nurture Campaign

Running a nurture campaign is a lot like being a personal shopper – it’s true! Both require thought, patience, and persistence in order to get the desired result. For the shopper, that’s finding clothes for your clients that make them feel confident and beautiful. For the digital marketer, that’s engaging with your prospects and developing those relationships into leads.

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#MarketingCrushMonday: Coca-Cola

in Marketing by Lauren West Leave a comment

Marketing Crush Monday: Coca-Cola

Show of hands, who here drove out to the nearest store and spent an embarrassingly long amount of time wading down aisle after aisle scouring the shelves for a Coke with their name on it? I know I did.

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When It Comes Internet Haters, Taylor Swift Teaches Marketers to “Shake it Off”

in Marketing by Lauren West Leave a comment

When It Comes Internet Haters, Taylor Swift Teaches Marketers to “Shake it Off”

If you own a radio, television, computer, or are breathing, you have no doubt heard Taylor Swift’s new song “Shake It Off” which seems to have taken over the media the past few weeks. If you aren’t familiar with it, the tune is all about taking the negative things people say and shaking them off. After the 37th consecutive time listening to my newest car jam, I started thinking how Taylor’s advice can really apply to anything, including marketing. Not only is her single extremely catchy, not to mention easy to bust a move to, it also offers great advice to anyone dealing with the responsibility of handling a company’s online feedback.

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Female Marketers to Follow on Twitter

in Social Media by Binari Patirana Leave a comment

From running their own companies to authoring books, these are 10 women you definitely want to follow on Twitter.

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7 Tricks of the Trade to Edit Your Content like a Pro

in Content by Alicia Lawrence Leave a comment

7 Tricks of the Trade to Edit Your Content like a Pro

Poorly written content is the worst thing that can happen to your content strategy. It’s usually the first impression people have of your business, so it has to be better than “good enough” if it’s going to bring them back. That’s why it pays to take care of these seven editing tasks before hitting Publish.

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