How many emails do you send out each month? One? 20? 100? Depending on your industry, you could send 20 emails in an hour! When you’re cranking out that much content, are you taking the time to write strong subject lines?
If not, listen up. Nearly 70 percent of email recipients will send an email to the spam folder based on subject line alone. Do you want to go through all the work of creating and sending an email only to have nearly ¾ of your list spam it? I sure hope not.
Writing a strong subject line isn’t hard, it just takes a little time and creativity. Here are some best practices to keep in mind for your next subject line.
If you (or your boss) still aren’t convinced about mobile marketing, you should definitely reconsider. There are more than 6.5 billion (yes, billion with a b) mobile subscribers worldwide. Just for comparison, there’s only seven billion people in the world.
Still think mobile marketing is a waste of your time?
How’s that email list looking? Is it small and ever-dwindling? Average but no longer growing? Completely non-existent?
Are you okay with that?
You shouldn’t be. Moreover, you shouldn’t have to be. Developing and implementing strategies to grow your database doesn’t need to be an overwhelming, all-consuming task. You don’t need to offer a multi-million dollar sweepstakes, and you don’t have to bleed time and money trying to invent a brand new, convoluted scheme to acquire those addresses.
It’s no surprise that brands that don’t adapt to a changing marketplace are destined to die out. So why do we see so many brands that fail to keep up with the times?
Geeks and Girls: An Example of Industry Shift
Let’s take a look at the geek industry. ‘Geek’ typically refers to things such as comic books, video games, card games like Magic: The Gathering, and cult sci-fi shows like Dr Who, Star Trek, and Firefly. For decades, this industry has been viewed as the domain of men; when we picture a comic book convention, we picture male twenty-somethings wandering around a tradeshow hall with stacks of dusty comic books in their arms. The episode-accurate Klingon costume is optional, of course.
Gini Dietrich, the PR pro behind Arment Dietrich, Spin Sucks and Spin Sucks Pro, recently released “Spin Sucks: Communication and Reputation Management in the Digital Age,” a textbook of sorts for PR and marketing professionals.
Filled with case studies, real-life examples and survey results, it feels more like a compilation of easy-to-read blog posts than a book. You can choose to read one or two chapters at a time or spend a lazy weekend soaking up the tips she offers to perfect your digital strategy (if you’re dedicated, you can easily get through it in an afternoon).
If she’s not already, Stephanie Tilton is about to become your content marketing idol. She’s been in the B2B marketing industry for more than 20 years and owns a marketing consulting company, Ten Ton Marketing. Stephanie is one of the six “Savvy Sisters” behind the savvyb2bmarketing blog and her work has been featured by dozens of marketing organizations, including the American Marketing Association and the Content Marketing Institute. And then there’s the work she does for her clients, which includes heavy hitters such as Akamai Technologies, LinkedIn and Marketo.
Somehow in between all of her work she found time to have an email interview with me about the state of marketing. Check it out and be sure to share your thoughts!
As intimidating as they might be, I’ve always admired people who are extremely dedicated to their intense daily workouts and eating the healthiest of foods. They’re devoted to every step required to make sure their body is strong enough to do more than simply function. They start diets and begin workout routines. They follow steps to make their bodies stronger, more capable and effective.
Just like creating a stronger body, there are some key ways to make your content stronger that will help set it apart from all the other content that’s out there. Eliminate junk that only weighs you down, cut out unnecessary things that only get in the way of your goal, remember your purpose, and do your research to get your best results.
Venture outside your house at any given moment, and you’re bound to encounter a new breed of human. Unlike the people of yesteryear, who actually met eyes with people and interacted with their brethren, today’s average person stares straight down, face aglow with an eerie blue light, only looking up to avoid running into another distracted consumer.
Hello, my name is Humankind, and I’m addicted to my smartphone.
If you live in fear of Google releasing a new algorithm that utterly destroys your website’s position in search rankings, you’re not alone (trust me, I’ve had my share of nightmares). From Panda to Penguin to every little tweak in between, content marketers are having to work harder to keep their website (and those of their clients) ranking well.
But that’s not a bad thing.
It simply puts more pressure on marketers to write quality content that truly benefits their target market instead of posting narcissistic drivel about how great they are. The days of black hat tactics keeping useless sites at the top of search rankings are long gone. If you’re not writing with your audience in mind, you’re wasting your time.