This is the third part in our series on marketing certification study guides. (You can find tips for taking the Optimizely and Hootsuite certifications here.) Today’s post is all about the HubSpot Inbound certification.
It’s awesome when your infographic goes viral. It’s not so awesome when it goes viral but it’s not credited to your company.
That’s what happened at WebpageFX, the Internet marketing company I work with. We created a very cool infographic that began racking up thousands of views. The only problem was, someone had hijacked it and slapped their own credit onto it, removing our logo and substituting their own.
Halloween might be a couple of weeks away, but that doesn’t mean you’re not already scaring leads. There are hundreds of horror stories about brands ruining their reputation and losing customers because of silly oversights. Don’t let your company become one of these cautionary tales. Here are six ways you might be scaring away leads, as well as what you can do to turn things around.
Getting industry certifications is a great way to learn more about marketing tactics, add credibility to your agency, and spruce up your bio page. That being said, getting certified is a significant time and money investment, and it can be next to impossible if you’ve got a healthy amount of client work.
Running a nurture campaign is a lot like being a personal shopper – it’s true! Both require thought, patience, and persistence in order to get the desired result. For the shopper, that’s finding clothes for your clients that make them feel confident and beautiful. For the digital marketer, that’s engaging with your prospects and developing those relationships into leads.
If you own a radio, television, computer, or are breathing, you have no doubt heard Taylor Swift’s new song “Shake It Off” which seems to have taken over the media the past few weeks. If you aren’t familiar with it, the tune is all about taking the negative things people say and shaking them off. After the 37th consecutive time listening to my newest car jam, I started thinking how Taylor’s advice can really apply to anything, including marketing. Not only is her single extremely catchy, not to mention easy to bust a move to, it also offers great advice to anyone dealing with the responsibility of handling a company’s online feedback.