Much like the egg-chicken debate, marketers can argue until they’re blue in the face about whether email marketing or social media marketing is more effective for brands. Each certainly has a long list of benefits.
Social is the hot new tool, and the abundance of new platforms means marketers are constantly coming up with new ways to reach their followers on these sites. Email, on the other hand, dates back to the 1960s, giving it the confidence that comes with an established practice. So, which is better for your business?