Remember when you were a tween and you told your mom you were going to be at your girlfriend’s house but instead took the train into New York City? Or how about when your teacher asked you questions about your book report, but you didn’t know the answers because your best friend wrote it for you?
What happened? You got caught!
Your mom found the train ticket stub in your jeans pocket when she did the laundry and the teacher watched you like a hawk in class because she didn’t trust you anymore.
What did you learn? As your mom no doubt told you countless times: “Honesty is the best policy.”
There is nothing like the promise a new day brings. You get to start fresh, try new things and be a part of our ever-changing culture. Embracing each day with this positive attitude provides an opportunity to learn and propel oneself further in life, closer to your goals and dreams.
Why not apply this to business?
Social media, the Internet and technology have changed your brand’s ability to communicate and attract an audience. And, it has equally changed your audience’s desire and ability to communicate with your brand. This paradigm shift in our culture is one of the biggest in history affecting businesses. It’s time to embrace this shift. It’s exactly what the promise of a new business day brings.
Have you ever noticed what happens when you put your intentions, ideas and thoughts out to the universe and show the world, without fear, who you really are? Synchronicity!
Apply what I am about to share with you to your business and observe how you will divinely attract what your business needs to prosper.
The Law of Attraction and Bikini Marketing
The Law Of Attraction says, “like attracts like.” So I challenge you to think about building your business and attracting your audience with that idea in mind.
Only when you are authentic in your business initiatives are you able to attract those who are seeking you.
Have you ever watched a telenovela?
I have. While flipping through the billion or so channels provided by modern cable companies the other day, I landed on a Spanish-language network. A telenovela — essentially, a Latin American soap opera — was playing, and I immediately got sucked in.
There was drama.
There was expression.
There was suspense.
And I loved every minute of it, even though I had no idea what the actors were saying.
It’s time to stop wondering whether you should create a mobile app for your content-based website. The better course, in the great majority of cases, is to just create a website with responsive design — so it automatically adapts how it displays to visitors based on what device they use to access your site.
Oh, I guess you could go with a mobile app. Then your users could enjoy this wonderful set of experiences:
1. When they come to your site, they are met with a splash page telling them to download your app.
2. They are redirected to the app store to download it. (Let’s hope they can remember their password.)
3. They wait for eternity to download the file.
4. They try to determine, without any context or incentive, whether to accept your “push” notification request.
5. They launch the app and then try to find the one thing they were searching for to begin with.
6. They get regular updates to the app requiring the use of more bandwidth (which contrary to popular belief, isn’t free.)
Everybody hates tabloid news. It’s fake, slanders people’s names, wastes paper. It’s a burden to society. No normal member of society would ever read that trash.
Oh, who am I kidding? Tabloid news is fantastic. As content marketers, we should look to tabloid news as an example of how to grab people’s attention with little more than a picture and a headline. Tabloid news is entertaining—you can’t stop reading. In a lot of ways it’s like a train wreck – you don’t want to watch but you can’t seem take your eyes off of it.
So, as content marketers, how do we make our material have that same mesmerizing effect?
Here are a few suggestions to help pull your audience in.
1. Turn heads with your headline. Your headline or title should catch the reader’s attention. Tabloids do this well. Words like “desperate,” “nightmare,” and “hellhole” appear often in tabloids, catching the reader’s eye and attention. The purpose of the headline should be to make the reader want more; to catch their attention and captivate them. Tabloids sometimes even stretch the truth. I’m not advocating that you lie, but cleverly wording a headline to make the reader wonder never hurt anyone.
Listen, I am a romantic and I believe love at first sight can happen. And when it does, fireworks go off! But more often than not building a lasting relationship takes time. Trust, honesty and respect are all required. Toss in the aspiration to live a similar lifestyle and you might just find yourself committed.
The courting we do as brand marketers with our audience is similar and the requirements are very much the same. People fall in love with brands they trust.
Branding is about making an emotional connection — like the pure happiness you feel when you take your first sip of a tall, decaf, skinny, two pump vanilla latte from Starbucks. It might even be your favorite part of the day. Somehow, it is always what you need and lives up to your expectation every time.
Ok, so, you’ve been craving a great date night out on the town at the best-hyped restaurant for an experience promised by reviews to leave you wanting more.
The night delivers on every expectation from the minute the maître d’ welcomes you to the restaurant, to the moment the sommelier arrives at your table to help pair the perfect bottle of wine to your meal.
The presentation and food are delicious.
Are you interested in getting to the essence of content marketing’s addictive power over online audiences?
Follow a few teenagers on social media. Then, watch and learn.
We’re not saying that teenagers know everything; they just think they do. But here’s one important thing they know that you might not: How to adapt content and conversation to different media to better engage an audience.
That’s right, teenagers have “audiences” online today just like brands — and building audiences through social media is an increasingly critical skill for teens scaling the social hierarchy at school.
Not to get too anthropological on you, but we thought we’d share a few things that our study of teens’ social media pages has taught us.
“Killing with kindness” means to overwhelm or harm someone with over-the-top benevolence. If you’re depressed because your diet plan isn’t working and your mom responds by baking you a daily batch of cookies to cheer you up, she’s killing you with kindness.
Killing with kindness is also how content marketers vanquish their competitors in the marketplace.
One of the reasons many traditional marketers have opposed content marketing online is that they fear “giving away” valuable information to their competitors — or even sharing “too much” information with their customers and prospects.
That’s an outmoded way of thinking.