This is the final post in a three-part series
Mobile shoppers made roughly $36 billion worth of purchases on smartphones last year. Even more astounding, 95 percent of Millennials plan to use their smartphones to shop this holiday season. This isn’t a stat you should take lightly.
Millennials, those 80 million Americans between the ages of 17 and 35, outnumber Baby Boomers and have more than $200 billion in direct spending power annually. Read more
This is the first post in a three-part series.
It’s officially acceptable to deck the halls, throw some chestnuts on the fire and get your holly-jolly on, especially if you’re a business owner. Many businesses make 20 to 40 percent of their revenue during November and December, and holiday spending is expected to top $62 billion this year.
A late Thanksgiving combined with an early Hanukkah makes this holiday season more condensed than normal. (Fun fact: Thanksgiving and Hanukkah won’t overlap again for more than 79,000 years!) Read more
Whether you’re feasting on turkey or hitting the shopping malls, I hope you have a great day with loved ones! Be sure to check back next week for our three-part series on getting your content marketing strategy holiday-ready.
I’m going to go out on a limb and say guest blogging is the best thing since sunless tanner. We’ve got our own fabulous guest blogger, and I don’t know what I would do without her monthly posts. (You guys seem to like her too, her posts are some of your favorites!)
Whether you’re looking for a guest blogger for your content marketing website or hoping to write for a blog you follow, guest posts are great for everyone involved. Just think of it like making a new friend. You want to find someone reliable who shares your interests and communicates well. Read more
I don’t know about you, but I’m getting pretty fed up with this game of political Ping-Pong about the less-than-stellar opening of healthcare.gov, the online marketplace for the Affordable Care Act.
Fortunately for Bikini Marketers, there’s at least one good thing coming out of the debacle known as the online health insurance marketplace: you now know how NOT to launch a website.
Read on for the unintentional lessons provided by the healthcare.gov snafu.