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Why Pretty Little Liars is #KillinIt on Social Media

in Social Media by Michelle Malina Leave a comment

Why Pretty Little Liars is #KillinIt on Social Media

Happy PLL Summer Finale Day, my fellow Liars! Tonight is the night we’ve all been waiting so anxiously for. According to the show’s official Facebook page, tonight’s summer finale has been dubbed the “fAtale finale.” This has left everyone wondering, who will face his or her final hours in Rosewood? Is Alison ‘A’? We have so many questions, and so little time! Although we probably won’t get all of the answers we’re looking for, Pretty Little Liars has yet to produce a disappointing season finale.

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Top Themes for 2014 Back-to-School Marketing Campaigns

in Marketing by Joan Allen Leave a comment

Top Themes for 2014 Back-to-School Marketing Campaigns

The start of a new school year is just around the corner, so naturally there has been an influx of back-to-school marketing campaigns that I’m sure have caught everyone’s eyes. Each year I’m curious to see what the top brands come up with; how are they going to make this year’s campaign better than the rest?

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Are You Following the Top Content Marketing Influencers on Twitter?

in Social Media by Binari Patirana Leave a comment

Here’s a list of 10 of the most influential content marketing leaders on Twitter. Make sure to follow them if you’re not already!

Top Content Marketing Influencers

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#MarketingCrushMonday: Kate Spade

in Marketing by Taylon Chandler Leave a comment

#MarketingCrushMonday: kate spade new york

“she is quick and curious and playful and strong. she is a voracious reader and a fantastic dancer. she saves old snapshots, but always loses her umbrella. her emails pile up, but she never forgets to call her grandmother. she has $7 in change at the bottom of her handbag.”

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Get to Know Michelle

in Bikini Marketing by Taylon Chandler Leave a comment

Get to Know Michelle

I am VERY excited to kick off this first post in a monthly series we’re starting to help you, our oh-so-awesome readers, get to know the Bikini Marketing contributors a little better! Today’s post is all about Michelle Malina, who’s a Certified Inbound Marketer at Idea Grove.

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Female Marketers are Poised for Success

in Managing Up by Taylon Chandler Leave a comment

female marketers poised for success

I recently wrote a series about the shocking lack of women in leadership positions in the PR and marketing world, and I read an article the other day that illustrated this point perfectly.

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Creating Content is Just Like Making Cupcakes

in Content by Lauren West Leave a comment

content marketing strategy

Baking cupcakes is a lot like creating content. You have to make a plan, gather the ingredients, and add all the elements together in order to produce something amazing.

As creative marketers, your goal should always be to give your audience something it will love. This means creating engaging, shareable content. Whether you are baking up a new flavor or a new idea for a blog, here are some tips for creating something everyone will love.

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Your Ultimate Guide to Marketing Acronyms

in Marketing by Taylon Chandler 1 Comment

Your Ultimate Guide to Marketing Acronyms

“Can you tell me the ROI, CPC and CAC of the latest PPC campaign?”

Be honest: how far into that sentence did it take for your eyes to glaze over?

There are dozens, maybe even hundreds, of acronyms in digital marketing. Rather than making it easier and quicker to understand terms, this can actually create a jumbled mix of alphabet soup that can confuse even the most experienced marketer.

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#MarketingCrushMonday: Oreo

in Marketing Crush Monday by Lauren West Leave a comment

Marketing Crush Monday- Oreo

Oreos. Those delicious little cream filled drops of heaven have conquered our hearts, and our stomachs, for more than a century. But what is it that makes the brand such a slam-dunk? It’s not like they just get by on their taste alone. No, it’s the faces behind these delicious chocolate wafers that make the brand so successful.

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One Simple Trick to Win Over Your Boss and Clients

in Managing Up by Jordan Danger Leave a comment

One Simple Trick to Win Over Your Boss

In today’s modern marketing agencies, employees often operate as individual specialists. Each team member seems to have a specialty, and sometimes those specialities seem like mysterious types of witchcraft to the people on the outside.

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