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One Simple Trick to Win Over Your Boss and Clients

in Managing Up by Jordan Danger Leave a comment

One Simple Trick to Win Over Your Boss

In today’s modern marketing agencies, employees often operate as individual specialists. Each team member seems to have a specialty, and sometimes those specialities seem like mysterious types of witchcraft to the people on the outside.

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Infographic: Is Your Website Optimized for Conversions?

in Marketing by Taylon Chandler Leave a comment

Web design is about more than making a site attractive. Digital marketers must also make sure their design is optimized for conversions. This includes thinking about factors such as page load time, navigation, and content, all of which contribute to a website’s success. Below you’ll find some statistics that further stress the importance of digital marketing optimization for your website.

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How to Lose Your Online Reputation in 10 (W)ays

in Marketing by Taylon Chandler Leave a comment

I’m a huge fan of How to Lose a Guy in 10 Days (I mean, how can you not be – Kate Hudson’s crazy girl acting is ON POINT). One of my favorite parts from the movie is actually at the beginning when it goes through all of Andie’s “10 Ways” posts. That gave me the idea to come up with my own Andie-inspired post specifically for digital marketers, How to Lose Your Online Reputation in 10 (W)ays.

Fair warning: the video is a little long, but, in my humble opinion, worth it. Enjoy!

 

Taylon

About Taylon

Taylon is the editor of Bikini Marketing and a digital content writer at Idea Grove. When she’s not baking or playing with her puppy, she’s writing blog posts, shooting videos or sharing on social media for Bikini Marketing. At Idea Grove, she’s responsible for CRO content, including CTAs, landing pages and email newsletters. Follow her on Twitter or Google Plus.

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Hashtags for the Dazed and Confused

in Social Media by Lauren West Leave a comment

#Hashtagging for the Dazed and Confused

Alright, alright, alright let’s talk hashtags.

A few days ago my parents came to me with a question they thought only a young marketer was befit to answer: What is a hashtag? (Or as my father called it, that pound sign thing.) So I explained it to them, and after a long question and answer session we were finally all on the same page.

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5 Tips for Creating a Style Guide for Your Blog

in Content by Alicia Lawrence Leave a comment

5 Tips for Creating a Style Guide for Your Blog

Believe it or not, each day, there are more than 27 million pieces of content created and spread across the Internet. In order to stand out amongst your competitors, you’ve got to churn out quality content on a consistent basis. Otherwise, even your best work risks being hidden.

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Social Media Branding is the New Black

in Social Media by Michelle Malina Leave a comment

Social Media Branding is the New Black

Unlike the “Orange is the New Black” inmates at Litchfield, you have the power to be in total control when it comes to your online presence. The popular Netflix series sheds light on many universal truths, even some that will help you establish your brand on social media, and do it your own way.

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3 Tips for Marketing to Millennials

in Marketing by Joan Allen Leave a comment

3 Tips for Marketing to Millennials

With social media channels and mobile communications, today’s millennials prefer to create their own experience. Millennials are at that age; they’re graduating college, entering the work force, and most importantly, spending their disposable income.

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Summer Marketing Campaigns Are All About Fun

in Marketing by Taylon Chandler Leave a comment

Content marketers have their jobs cut out for them in the summer. They must manage to keep sales up in a typically slower time of the year. What better way to do this than with a fun, out-of-the-box content marketing campaign? Dairy Queen and Malibu Rum are two perfect examples of brands creating a really unique experience this summer. Check it out.

 

About Taylon

Taylon

Taylon is the editor of Bikini Marketing and a digital content writer at Idea Grove. When she’s not baking or playing with her puppy, she’s writing blog posts, shooting videos or sharing on social media for Bikini Marketing. At Idea Grove, she’s responsible for CRO content, including CTAs, landing pages and email newsletters. Follow her on Twitter or Google Plus.

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Are You Using Buyer Personas?

in Marketing by Taylon Chandler Leave a comment

Are You Using Buyer Personas?

If you aren’t familiar with the term, a buyer persona is a fictional character you create that shares the same characteristics as your clients. When done effectively, it can help you understand the wants and needs of your customers, which will allow you to create a content marketing strategy that truly resonates with your target market.

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